I’ve written two books on the sneaker industry and three books on business. Those books were based on my professional and personal experiences. I began my businesses in a very isolated way. I was new to the city after relocating, so I didn’t have a network. My second business I started after not understanding how licensing worked. I lost everything in both instances and had to rebuild.
Many of the problems I encountered happened because I didn’t have research material. Sneaker books tend to be about the founding of the companies (Just Do It, Swoosh, Jimmy Choo), or they are about the culture (Bobbito’s Where’d You Get Those?). My books on the sneaker industry are really the first that look deeply into the business aspects, but the discussion is rooted in personal experience, first, then research. This is the first book that I’ve seen combining Law and the cultural aspects.
I’ll be diving into this and writing notes. I’ll be posting my thoughts and doing chapter recaps. I hope you’ll join me in reading and discussing the book.
KENNETH ANAND AUTHOR/CO-FOUNDER Author and co-founder of SNEAKER LAW. Kenneth is also the co-founder of 3 8 0 Group, a fashion licensing company specializing in the manufacturing and distribution of premium apparel, footwear and fashion accessories. From 2017-2019, Kenneth was General Counsel & Head of Business Development at YEEZY Apparel, Kanye West’s sneaker and fashion house. Prior to YEEZY, Kenneth practiced law for over 15 years, advising companies, executives and entrepreneurs in employment, intellectual property and entertainment matters with an emphasis in the fashion industry. Through his work with 3 8 0 & YEEZY, Kenneth has established himself as a leading business and legal expert and regularly lectures on topics involving sneakers and fashion.JARED GOLDSTEIN AUTHOR/CO-FOUNDER Author and co-founder of SNEAKER LAW. Jared is also Legal Counsel at LiveIntent, an ad-tech and marketing company. Jared assists LiveIntent with all in-house legal matters, including advertising, technology, digital media, privacy and data protection, IP, compliance, and corporate issues. Prior to LiveIntent, Jared worked at Undertone and Complex Media, where he assisted their legal departments with a wide array of matters related to advertising, technology, IP, licensing, digital media, compliance, and other issues. Jared also published several articles for Complex about a variety of legal issues related to the legal protection of sneaker designs. Additionally, Jared has represented various clients in the entertainment, music, and fashion industries.
