Footwear developers are using motion capture technology to create more individualized running shoes
Source: Are high-tech sports shoes worth the expense? – CBS News
I wrote this article a while back and it seems that CBS News is finally catching up with me: http://www.arch-usa.com/insider-ties-the-misleading-hype-of-sneaker-technology/
I went into greater detail, but here is another article that is basically telling you the same thing I said. Be open to different brands and if you are serious about your footwear, get a gait analysis and then make your decision after trying different styles.