It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at the University of Texas at Austin who sent me some really cool thank you cards from a Google Hangout Q&A we did recently.
I did get to do a great interview with Matthew Fine of The Fine Game Plan and you can read that here: https://arch-usa.com/matthew-fine-is-…
New Balance drops a dope MLB Collection with Francisco Lindor:
https://newbalance.newsmarket.com/LAT…
adidas also drops a MLB Collection for opening day: https://news.adidas.com/baseball/adid…
Onitsuka Tiger delivered a beautiful sneaker in the Ally Tiger: https://www.onitsukatigermagazine.com…
Under Armour who is the newest big sneaker company and by default should be more diverse than other companies that are much older added another White male to their C Suite which is really frustrating to see when Nice Kicks made the effort to share information on a diverse group of rising stars. Under Armour doesn’t need what’s already been done, because they stay missing opportunities because of their lack of diversity: https://about.underarmour.com/news/20…
These Nike kicks are ugly to me, but will certainly command stupid prices in the resale market:
https://news.nike.com/news/nike-air-m…
Reebok wrote this amazing post on Tunde Oyeneyin, but the way they posted it is terrible: https://www.reebok.com/us/blog/334154…
Puma and First Mile will be making kicks and clothing from plastic bottles. I don’t care that Parlay did it first, this is a good thing: https://www.puma-catchup.com/puma-and…
The Cabrilo Sock Hi from Clearweather is the best new shoe from a small brand releasing this spring: https://clearweatherbrand.com/