Onitsuka Presents Tiger Gallery™ | The Merging of Art and Sneaker Culture

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  The first exhibition will be held at the London flagship store Godwin Champs Namuyimba’s exhibition at the London flagship store Source: Art Gallery Project offering international support for creativity and craftsmanship Establishing Tiger Gallery™ In celebrating ASICS Onitsuka Tiger’s Tiger Gallery concept, there is an opportunity to discuss why the combination of sneakers and…

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Onitsuka Tiger’s Origins Reflect an 80’s Styled Gorpcore Aesthetic for Autumn Winter 2022

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Onitsuka Tiger Autumn Winter 2022 Collection コンセプトはShadow(陰影) Source: AUTUMN WINTER 2022 | Onitsuka Tiger Japan The layered, deconstructed utility look remains an aspect of fashion for brands trying to capture the essence of Japanese street culture. It would seem that the trend of Gorpcore would be fading, but this would imply that the Japanese care…

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ASICS Onitsuka Tiger Recognizes Last Year’s Mistake and Leans Heavy Into Fashion

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Source: Onitsuka Tiger Spring Summer 2018 Brand Campaign. https://www.onitsukatiger.com/us/en-us/ss-2018 ASICS is a performance brand. At the core of Nike is Onitsuka Tiger from which Nike and ASICS was born. I know it seems odd to make this statement, but I’m establishing that the performance brands of ASICS and Nike had at their creation Onitsuka Tiger…

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ASICS Sustainability Report for 2016 with Tracking Towards 2020

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Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate This post will list the highlights, but the report on ASICS work on sustainability is a detailed presentation that requires some focused reading. It’s important to note that all brands are working on…

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Onitsuka Tiger Lookbook 2017

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https://www.onitsukatigermagazine.com/collection/2017ss-lookbook/ ASICS consist of several divisions. The Onitsuka Tiger brand is the oldest, but it is the most fashion forward of the line. I was researching ASICS and discovered their Japanese magazine. As always I look at how content creation enhances the brand perception and this magazine is perfect representation of how the Japanese market…

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