Four important sneaker industry stories:
1:13 ASICS decreases their carbon emissions 27,9% of every pair of shoes made:
https://corp.asics.com/en/press/article/2020-05-25-1
3:25 adidas utilize art in the upcoming release of their new futbol/soccer boots. The Uniforia collection is, “Revealing striking new colour designs across our Predator , Nemeziz , Copa and X franchises with the release of the UNIFORIA pack.
Designed at the intersection of art & football, the UNIFORIA boot pack celebrates the unity & euphoria-inspiring power of the two, possessing a shared ability to evoke creativity & self-expression.The UNIFORIA pack will be available at adidas.com & selected retailers from May 26, 2020 & will be worn by the best as play returns.”
https://news.adidas.com/football/bringing-together-creative-worlds-of-art—football-with-new-uniforia-boot-pack/s/73dfc093-6747-465d-b68f-8b76f5984812
5:00 Jordan Brand Wings 2020 adds another 32 scholarship recipients to the 1800 other students they are providing financial assistance to:
https://news.nike.com/news/jordan-brand-unite-craig-williams-letter
6:55 Business Talk:
Ewing Athletics redesigns their website and drops a DPG Death Row sneaker. The DTC brand did a smart redesign of their site that features crystal clear imagery and moves beyond the simple white background to provide storytelling through product photography. The result is a cleaner, simpler site. The Dogg Pound Gangstas (Dazz and Kurupt) dropped Dogg Food 25 years ago and Ewing is celebrating the album. Ewing is slowly becoming the brand of Hip-Hop with its releases of shoes dedicated to Big Pun, Big L and Cormega. It’s a smart lane, but the shoes really need more streamlined tooling. I’d like to see a designers challenge out of the brand and an alignment with a Made in the US company for a limited drop of a more modern take on the classic Ewing silhouettes.
https://shop.ewingathletics.com/
