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Diadora is a brand sitting on the precipice of a resurgence in the retro heavy market of sneaker culture. The brand is affiliated with artists like Raekwon of Wu-Tang and they’ve delivered some of the best retro runners in the game. With a recent release of classic basketball and tennis, they are on trend, but distribution is the issue in the U.S. Diadora is best served as a boutique brand vs a mainstream retail placement. Dropping a “Rocky” themed collection at Foot Locker is not the strategy needed, but what does a brand do when sneaker boutiques are so heavily dominated by Nike? How does a brand capture a share? Diadora doesn’t rest on the past. They have ensured they are looked at as a serious brand and their performance footwear is just as vital as their retro catalog.
There aren’t many available positions with Diadora in the U.S. listed on the website, but that’s because the corporate side of the business is independent of the online store section and the company is based in Italy. The jobs listed below are on the online store side of the site. In the process of sharing open positions, it becomes a bit more difficult after looking at the major players. This means if you are looking at entering the job market in the sneaker industry know now that it is extremely competitive, and relationship driven. Begin following and engaging with industry players. Ask questions and apply for internships and various programs. In the case of Diadora there are more positions available in Europe than the U.S. The same will apply to Veja, Camper, ECCO and other brand based in the European market.
FYI: How To Get a Job in Another Country | Indeed.com
Open positions U.S.
Customer Service – United States [Philadelphia]
Sport Sales Rep. U.S. – [Ohio Area]
Sport Sales Rep. U.S. – [Philadelphia Area]