Source: Look For Adidas And Puma To Continue Run In 2017 (NKE) | Benzinga
The Brothers Dassler must be smiling down right now over the 2016 that they had. Both Puma and adidas outperformed every brand by drawing on their rich heritage in retro. With the performance trend currently flat, the brands that have lines that create a sense of nostalgia and have footwear that recaptures the 70s (adidas Superstar, Puma Suede/Clyde) are selling well. This article speaks to the current trend and maintains that retro will continue to rule. This affects me because their really isn’t a markup or resale on retro releases unless they are very limited in release. I have to continue focusing on basketball and I’m hoping that the brands begin to understand how to create an emotional connection that converts a generation that isn’t as attached to sports and athletes. Use the source link to read the article.
