This is not a video disparaging Noah. I’m a fan of his. This video is meant to offer him material to make a pitch for a signature sneaker. When comparing social media followings of the signature athletes for adidas to Noah Lyles, it’s easy to see why adidas gave signature models to hoopers.
The NBA and Hip-Hop are foundational to sneaker culture. But if Noah paused and looked at the data, he could make a better pitch. adidas Basketball sneakers sell for below SRP. Models attached to hoopers all fall short except one, Anthony Edwards.
When Lyles decided to discuss AE, he made a mistake. Had he explained how third-party data shows how poorly Trae, Dame and DON’s signature models sell, and if he explained how track and field offers a better opportunity for growth, he could have made very valid points.
0:00 Introduction
4:15 Instagram Followers
7:46 Basketball Sneaker Sales Data
12:13 Track and Field Opportunity
