The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection! | オニツカタイガーマガジン Onitsuka Tiger MAGAZINE
Source: The World’s Fashionistas Watch OT’s 2022 Autumn Winter Collection!
To read Shoe Dog at a time when this collection is delivered, is to realize that Onitsuka Tiger has been playing catch up since the brand forced Phil Knight’s hand as opposed to catering to and assisting him in building Blue Ribbon Sports vs birthing Nike. Maybe Nike was always going to be born but imagine if Onitsuka was more thoughtful about their relationship with the young Oregon company instead of basically inspiring what in essence was a covert operation with a lower ranking employee at Tiger who decided to help Phil Knight because of a bike (You have to read the book). What does Nike have to do with OT’s AW2022? The collection in its best moments brings to mind the utilitarian focus of Nike’s MMW and ACG. There is a gorpcore styled simplicity in the collection that works well in the more colorful aspects of the collection, but the more monochrome options feel like the variations of outdoor fashion showing up consistently in trendy Japanese media outlets.
Note: the Big Logo Trainers in the first shot remain some of the dopest sneakers to release in the last year.
The Onitsuka Tiger Autumn Winter Collection was put on stage at Milan Fashion Week on February 25, 2022 (2:00pm in Italy) under the direction of OT Creative Director, Andrea Pompilio.
