Onitsuka Tiger’s Global Collaboration Film featuring Will Smith is Strange on Every Level

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Will Smith is forever linked with Jordan Brand via his Fresh Prince time, but that doesn’t mean that Will is a Jordan Brand endorser, does it? Without an official ‘signing’ of Will Smith this has left the legendary actor in a position where he can use his growing social media platform to deliver eyes to brands.

In a move that I wouldn’t expect, since his son is a New Balance endorser, Will jumps into the footwear and apparel game, rocking a “Bruce Lee” look while dancing to Reggaeton and straddling locations across the globe. Will Smith is definitely a global ambassador, but this might be one of the creepiest looks and honestly it feels just awkward… it is kind of fun though, I guess.

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