ARCH-USA – Page 143 – art & research culture

Nike Air Max 270 White/Photo Blue | Authentic Verification

Chris Burns6 years ago6 years ago01 mins

The final color in the White Pack released when the initial 270 dropped is the Photo Blue colorway. The all white shoe features the Max Air cushioning and an engineered mesh with hyperfuse overlays. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+Air+Max+270+White%2FPhoto+Blue&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=270wb&listingType1=All&feedType=rss&lgeo=1″ items=”5″]

Project + Exec | Bridge the Idea – Pardé Bridgett

Chris Burns6 years ago6 years ago15 mins

Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands…

Bobbito Garcia’s ‘Rock Rubber 45s’ is a Masterpiece Documentary That’s One Part ‘Still Standing’ & One Part ‘Beautiful Struggle’

Chris Burns6 years ago1 year ago13 mins

Too often the stories of our heroes are told after their demise. We get the details about what they went through via biopics or biographies. That’s not a problem, but in Hip-Hop it’s a constant which is unfortunately common because our shining stars are cut down in their prime. Bobbito Garcia’s life has been…

Should Retail Stores Find Common Ground With Third Party Resellers?

Chris Burns6 years ago6 years ago027 mins

Surviving sneaker retail in Memphis is a difficult task. I’m discussing a local store in this post, but I will use the name “Store A” in this post. (5-7 minute read) pic via StockX How long should a retail sneaker shop enforce purchasing policies on products that are perceived to be “hyped” or “hot” releases?…

As The WNBA Has One of Its Best Seasons Nike Retros the Air Swoopes II | Nike Has 24 Hours to Make this Drop Dope

Chris Burns6 years ago6 years ago05 mins

WNBA star Sheryl Swoopes’ was the first woman to get a signature Nike basketball shoe. Her second model returns August 17. Source: The Air Swoopes II Returns According to Forbes, “[T]he WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age…

adidas & Twitter Create New ‘Friday Night Stripes’ Series for High School Football

Chris Burns6 years ago6 years ago05 mins

Source: adidas Partners with Twitter to Live-Stream High School Football Games in New ‘Friday Night Stripes’ Series There has been a push lately by media and the medical field to alter the game of football. CTE is an issue that no one wants to hear about especially in regard to high school athletes. Friday…

How Will Nike’s CDO Growth Shape StockX, GOAT and eBay? Part 1

Chris Burns6 years ago6 years ago011 mins

Nike currently has a lawsuit pending over problems with workplace diversity and sexism. While many sites and news outlets are focused on how this case will affect the recent resurgence by the brand, I moved to a different discussion based on the recent third party sales I’ve had utilizing the StockX website. Last year I…

Reece Prescod – Portraits of Speed | Nike Marketing & Controlling Your Narrative

Chris Burns6 years ago6 years ago05 mins

The 2018 European Athletics Championships begins August 6. Prescod, the British No.1 in the 100m, is featured in one of three films highlighting medal hopefuls in a series titled Portraits of Speed. Source: Meet Ascending Sprint Star Reece Prescod Last week a president of a sneaker company responded to a comment I made on his…

Did Champion Make a Mistake Attempting to Capture a Share of the Hyped Sneaker Market?

Chris Burns6 years ago6 years ago06 mins

If you take a moment to browse through my videos on YouTube you’ll notice I have Champion tees in almost every color. I rocked Champion gear in the 90s and I’ve come back to the brand as a new generation has started wearing the apparel and accessories. One of my favorite lines from Wu…

adidas Originals POD System Documentary | Excellent Content, A Silhouette Issue & A Smart Move

Chris Burns6 years ago6 years ago04 mins

adidas has presented content surrounding their latest new footwear, the POD. I’ve been visiting retailers and while the brand still has a serious issue at the high end with the promotional environment affecting the sale of more expensive shoes (UltraBoost, NMD) , the POD is a good shoe at the right price, but it…

Under Armour, Curry 5 and YouTube Series -Home Court: Baltimore | How Under Armour is Building Bridges

Chris Burns6 years ago6 years ago09 mins

Sarunas for most of us plays Dro getting it in on HBO’s Insecure as the man in the “open” relationship. Under Armour has pegged the 6-8 actor/writer as the host of their latest online show, Home Court. Sarunas played ball at Portland State so the discussion of hoops and lifestyle is a natural fit….

Q4 Sports and Brands Like Li-Ning, Peak, Anta and even Puma, Need A Serious Grassroots Approach | Business Talk

Chris Burns6 years ago6 years ago019 mins

Source: Basketball Shoes Q4 has done the easy part, they made kicks. While most people think that the hardest aspect of creating a sneaker company is designing and getting the product from the assembly to the warehouse, the reality is that’s the fun part. The brand has also made inroads with professional athletes which gives…

WNBA, Entrepreneurship, Philanthropy & A Dope Liz Cambage Tee

Chris Burns6 years ago6 years ago04 mins

Source: @WeGotGame2 :: i c o n . Collection So yesterday I was in the midst of another rant about failed marketing opportunities from established sneaker brands because Reebok launched a Victoria Beckham x Reebok x Shaq pre-order collab. The pack consisted of tee shirts and sweatshirts. The cost of a tee? $140.00 dollars. At…

Victoria Beckham x Reebok x Shaq = $140 Dollar T-Shirts?

Chris Burns6 years ago6 years ago02 mins

If you type the words “classic wardrobe” into your browser, chances are that hundreds of articles will pop up telling you exactly what you need to build a foolproof collection of clothing. Source: 5 Simple Ways To Make A White Tee Shirt Look Incredibly Stylish When Reebok signed Victoria Beckham, I thought it was a…

New Balance Takes a Page from Amazon with Click-N-Buy | e-commerce

Chris Burns6 years ago6 years ago07 mins

In 2016 New Balance opened a distribution center in the middle of the country. It’s a similar play to how Nike has made Memphis the center of its distribution network. Insider Ties: New Balance opens distribution center in St. Louis In the article above I explained that the moves New Balance and other brands are…

Reebok Guresu Thread™ | Missed Opportunities

Chris Burns6 years ago6 years ago08 mins

The Official Reebok Store. Shop the newest selection of footwear and apparel, from casual Classics to specialty fitness products. Free shipping for members. Source: Reebok Footwear & Apparel – Be More Human As brands continue to make a push to attract more women sneaker buyers, I’m constantly reminded of the retail market as it…

Clearweather Sneakers Redesigned Their Website – Less Corporate, More Independent

Chris Burns6 years ago6 years ago05 mins

Clearweather the product of footwear design brothers Josh Brubaker and Brandon Brubaker. We are an independently owned and operated footwear brand from Santa Ana, California. History influences the look and feel of everything we do now and in the future. Please Join us on this Journey. Source: Clearweather Sneakers – Less Corporate, More Independent Typically…

This is What a Fake Nike Air Max 270 Looks Like | The Reason I Started the Authentic Verification Videos

Chris Burns6 years ago4 years ago014 mins

Today I got an e-mail from one of the subscribers to my YouTube channel. It wasn’t the first e-mail I’ve gotten. Over the years one of the main questions online shoppers ask is, “Are these shoes authentic?” I ran one of the biggest online shops on Amazon with perfect feedback at over 600+ feedback and…

ASICS’ Novak Djokovic Nabs Wimbledon as the Brand Launches Solution Speed™ FF Tennis Footwear | Niche-Out™ Marketing Opportunities

Chris Burns6 years ago6 years ago07 mins

ASICS has been one of my favorite brands this season. Via a number of performance related concepts the brand has positioned itself as one of the best athlete centered companies in the sneaker landscape. In tennis they’ve made history in signing their first Chinese woman athlete in Zhang Shuai, and their Mental Training Track raised…

New Balance Enters Chunky Outsole Market With the PRJ 1.0 a Performance Model

Chris Burns6 years ago6 years ago17 mins

Source: NEW BALANCE PROGRAM LAUNCHES TO PRESSURE TEST NEW IDEAS IN PERFORMANCE FOOTWEAR I wanted to place a question mark at the end of the title because while New Balance delivered the information about the PRJ 1.0 in a press release about its consumer informed pressure test concept, the marketing and images are purely fashion……

What Sneakers Will Be Rocked in the WNBA All Star Game? | via The Sky Show CHI on Twitter

Chris Burns7 years ago7 years ago09 mins

One of the primary problems with the treatment of the WNBA is that the brands have yet to really make a push for creating a story around the players. I thought with Nike taking over the sponsorship of the league from adidas that things would change. We would begin to see signature sneakers and…

Reebok’s History Delivers the Blueprint for the Future | Marketing

Chris Burns7 years ago7 years ago010 mins

photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…