Victoria Beckham x Reebok x Shaq = $140 Dollar T-Shirts?

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blankIf you type the words “classic wardrobe” into your browser, chances are that hundreds of articles will pop up telling you exactly what you need to build a foolproof collection of clothing.

Source: 5 Simple Ways To Make A White Tee Shirt Look Incredibly Stylish

When Reebok signed Victoria Beckham, I thought it was a solid move to continue building a bridge to women for the brand.

Can Reebok x Victoria Beckham Continue the Momentum for the Brand?

This is what I wrote in that article, “If Victoria Beckham can align the ladies of Reebok (Ariana Grande, Gigi Hadid, Aly Raisman and Teyana Taylor) and begin creating, Reebok could see a move akin to one of my favorite marketing campaigns in Under Armour’s #UnlikeAny.”

Consider my excitement about the Beckham signing diminished. What we got from the creative is a 140 dollar Shaq t-shirt.

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Now granted the collection is a pre-order which is a smart move by Reebok, but seriously… I typically have more to say and I hardly ever resort to a meme or video for my feelings about something, but I’m giving Reebok and Victoria Beckham serious side eye. Shaq is an opportunist so I expect this from Shaq – well no he isn’t. The guy made a shoe that sells at K-Mart so I really can’t say that he’s an opportunist. 140 dollar tee shirts though?

Nah Reebok, you can do better.

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