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Marrying Ciara Doesn’t Equal A Signature Shoe & Neither Does A Super Bowl Ring | Another Influencer Marketing Rant

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The above tweet showed up on my timeline this morning. My first response was, “Wait Russell Wilson has a signature shoe and Serena doesn’t?” In the words of every internet meme, “dafuq?” I’ve tried to be as civil as possible on this blog. I really attempt to maintain an above the belt attitude, but Russell…

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Shoe-In-Show Podcast Episode #114 LIGHTIN’ IT UP WITH CHRIS BURNS 

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  Source: http://shoeinshow.com/mediacast/114-lightin-it-up-with-chris-burns/ #114 Lightin’ it up with Chris Burns Chris Burns // Founder/Owner // ARCH Footwear industry analyst and commentator extraordinaire Chris Burns rings up Shoe-In to provide his many thoughts on the Puma/Jay-Z collab, the cooling off at adidas, the dominance of NIKE, the importance of the resale market in tracking athletic brand…

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The Jordan x Vogue Collaboration | “Sneakerhead” Hasn’t Been Niche For a While 

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Photo: Joan Smalls by @DexterNavy Source: The Making of the Jordan x Vogue Collaboration. air.jordan.com While an “okay” from Anna Wintour is verification of style and high fashion, what the AWOK (Anna Wintour Okay) means for Jordan Brand is an additional stamp of approval from the fashion world that sneakers are no longer to be avoided…

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The Need For a Sneaker Business Oriented Curriculum is Vital | SOLEcial Studies by OSD Summer/Fall 2018 Registration

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Way back in 2009 when I launched ARCH after Sho-Shot and Center Court Basketball came to an end, I lectured at the University of Memphis on why developing your own platform was important. I explained in that course that the only reason Sho-Shot was capable of grabbing the International Basketball League uniform deal, 9 colleges…

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Insider Ties Ep. 114 | July 7th 2018 – Saucony x Homage Collab Builds Brand Loyalty

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  2:19 This week my focus for the end of the video is on Saucony’s excellent collaboration with their small retail accounts. As many companies go DTC Saucony remains consistent in their relationships with running specialty shops. This collab with heritage tee shirt company Homage is an example of that: http://blog.saucony.com/every-day-run… Other stories for this…

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Nike Live Concept Los Angeles Brings More Investor’s Day Announcements To Reality

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Nike by Melrose is the first Nike Live concept store, built for and inspired by LA-based NikePlus members. More neighborhood-specific locations will open in other cities around the globe, including Tokyo, next Spring and beyond. Source: Nike’s New Store Was Located And Stocked By You, Los Angeles When I transcribed the Investor’s Day last year…

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Under Armour Makes Moves to Solidify International Structure With New Executive Appointments

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Under Armour Strengthens Regional Structure With New Executive Management Appointments And Asia Pacific Headquarters In Hong Kong Source: Under Armour Strengthens Regional Structure With New Executive Management Appointments And Asia Pacific Headquarters In Hong Kong Under Armour has seen considerable improvement in the international market. At one point I condemned the focus of the brand…

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