The World Cup is obviously a big deal for sportswear companies, but like all large sporting events there are opportunities for small businesses to capitalize. The problem is most small, family owned business very rarely get to experience the windfall produced by major sporting events. adidas took the time to make sure that wasn’t…
Source: ADIDAS TO INSPIRE THE FUTURE OF SOCCER IN NORTH AMERICA A week ago adidas shifted from neutral and I explained why this was important in the article below: ‘Creativity is the Answer’ Gets Back to How adidas Built Their Momentum adidas has had trouble really becoming at home in the U.S. the last year…
The Air Jordan 18 returns in the classic Toro (all red) colorway. The 18 features a ton of tech that was the inspiration for many of Nike’s new shoes. The shoe features a full length carbon midsole and mesh venting that looks a lot like the precursor to Flyknit. The red suede on this shoe…
The Acronym Moc Vapormax 2 arrives in the Thirsty Bandit colorway. The shoe features Hugh Errolson’s classic A logo all over the upper and logos in various locations throughout the Flyknit. Under the Vapormax cushioning there is another Acronym logo and the laceless Moc provides a comfortable stylish slip on feel with performance capabilities. [ebayfeedsforwordpress…
The first Vapormax featured more Hyperfused areas than the 2. This version comes in the black and red colorway and has a striking red Vapormax outsole. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+Air+Vapormax+Flyknit+Bred&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=vmaxbred&listingType1=All&feedType=rss&lgeo=1″ items=”5″]
The PG 2 was the top worn signature in the NBA this past season. The shoe has literally replaced the Hyperdunk as the team shoe for Nike. The price is amazing and the ZOOM Air and materials make for a standout at 110 bucks. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+PG+2+ACG&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=pg2acg&listingType1=All&feedType=rss&lgeo=1″ items=”5″]
The irony of team and LeBron. While this is one of my favorite colors of this shoe because of the wine merlot color, it definitely is the wrong name at the wrong time with LeBron dropping to 0-3 against the Warriors. Note I said LeBron, because Rodney Hood exposed LeBron’s selfishness last night. Anyway the…
Westbrook celebrates his brother’s graduation with this sleek colorway of the Why Not. The shoe features a design element based on a picture of the graduation man’s tie. It’s a great way to honor an amazing accomplishment and this is one of my favorite colorways for this shoe. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Jordan+Why+Not+Zer0.1+Masters&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=whynotmaster&listingType1=All&feedType=rss&lgeo=1″ items=”5″]
The Foamposite returns designed for the ladies in this Rose Gold base colorway with hits of aloe vera color around the collar of the shoe. The shoe features a milky outsole and a fish scale print leather with a nubuck upper. At 230 it’s on the high end for women’s models, but the shape is…
A new colorway of the retro runner returns in this made for spring Bliss colorway. The Watermelon Pack features the Air Max 1 and the Air Max 97. The bulkier 93 isn’t as coveted, but it is certainly a very nice pick up. The utilizes the socklike neoprene fit that was the precursor for Flyknit…
The Air Jordan 1 Mid is less celebrated than the High, but in certain colorways the shoe shines because of the price and materials in certain instances. The “Last Shot” named because it matches the color of the Air Jordan 14 worn by MJ in his victory over the Utah Jazz for the 6th Championship…
TOP ATHLETES RUN A ‘MENTAL MARATHON’ TO SHOW THAT MENTAL STRENGTH IS AS IMPORTANT TO ATHLETIC SUCCESS AS PHYSICAL FITNESS I’ve been making it a consistent point in reaching out to brands to remind them that listening to data from those who don’t participate in sports, and those who don’t actually sell the products, could…
Alright once I moved beyond the fact that dude got his sister killed… I could actually watch the film without screaming at Tariq for being a busta, lol. Actually, his name is Torren in the film Amateur, but talk about a kid who played his role a bit too well in Power, sheesh. Amateur is…
A kid named Miles Morales from Brooklyn… could only wear one shoe right? It was either the Retro 1 or the Uptown aka Air Force 1 in all white. I’ve been making the point lately that the concept of sneakerheads has to change. The range of people who now consider themselves sneakerheads is so…
Omega Psi Phi 1911 – The Boot that never happened as told by the ROCKDEEP CEO. Source: Omega Psi Phi – The Boot That Never Happened – Auction Living in Memphis I see something that was rare in San Diego; the license plate of Black Fraternities and Sororities. I moved back to Memphis because I…
It’s fitting that Prince’s birthday is in June and Ewing Athletics is dropping a purple Ewing 33 Hi. While they aren’t celebrating his Purple Majesty’s birthday, I’m giving these the nickname Paisley Purple. The brand is back this month with their round up of the classic Ewing staples with some added flavor as usual….
This video is an introduction to a topic that was born from a dialogue on the shifting demographics of sneakerheads. While the initial topic was how marketing people are missing an opportunity due to a failure to understand that “sneakerheads” are no longer niche, it developed into a back and forth on recognizing brand…
CNF is a nano-sized ultra-fine fiber that is one-fifth the weight of steel but five times stronger. It can be made from almost any kind of plant biomass, making it an extremely abundant resource. I recently wrote about the Gel-Kayano celebrating its 25th update, but in my haste to celebrate one of the best…
I will readily admit that corporate culture stems from those who built the company. I know this and everyone should know this. If an Asian person builds a company and they grew up around Asians then the company will reflect that life. Insert any culture into the previous statement and it still rings true. The…
While analysts continue to speak of the demise of performance running and espouse that brands should move towards a more casual line of footwear, one of the most powerful groups in footwear and apparel has acquired a technical performance running company and added it to their portfolio. VF Corp owns Vans, North Face and Timberland…
Venice Beach is legendary in basketball. If you’ve ever seen “White Men Can’t Jump” then you’ve seen one of the many courts at Venice. Q4 Sports will be sponsoring the Venice Beach League this year so it’s an exciting opportunity to get in with a dope new basketball brand.
Source: ADIDAS ASSEMBLES A TEAM OF THE WORLD’S MOST INFLUENTIAL CREATORS FROM ACROSS SPORT CULTURE TO PROVE CREATIVITY IS THE ANSWER In the process of responding to a comment on LinkedIn about how important the World Cup will be to the brands, I realized that adidas had launched their first “real” campaign of the year….
