Nike movement specialists worked with kids to understand their unique biomechanics. Those insights led to the Nike Future Speed running shoe and Nike Future Flight basketball shoe, available July 1 on nike.com. Source: Nike’s Future Series Rethinks Sneaker Innovation for Young Athletes Nike has such an endless amount of capital they can attempt a number…
Source: GEL-Mai RB The Gel Mai resurfaced last year. The response hasn’t been very warm, at least in my city, but I think in this trend of dad shoes, the model offers a less obnoxious alternative and captures a few elements that I think are dope. ASICS has brought a new model out in the…
In this episode I introduce some of the important topics I wrote about on the site this week, but I spent the majority of the time showing how in 2015 and 2016 I recognized a hard shift by Nike that would shape the future of the company and help them to return to growth….
Ewing Brand has partnered with the Rios Family to release a 2nd special limited edition Ewing 33 HI, following up on the successful Capital Punishment 20th Anniv. shoe which sold out in stores and online in one day in April. Designed in conjunction with the family using the Royal Blue/Red/White color scheme from the Puerto…
Source: PUMA on a mission for unicef – PUMA CATch up The fastest man in the world may have retired from track and field, but he’s been busier than ever as an ambassador for the Cat. His Puma backed World XI team took the field against British entertainer Robbie Williams’ UK squad. The lead…
A REVlite midsole provides additional comfort without added bulk or weight. Source: 247 There isn’t any secret that last year I touted the New Balance 247 as a close competitor for shoe of the year. The shoe made my top ten shoes with the Tokyo Rat version of the new style and the price for…
Source: Boston Celtics, New Balance Unveil Newly Renovated Gymnaium For Youth At West End House Boys & Girls Club I’m always one to celebrate a brand when they are taking the time and effort to work on improving the lives of the next generation. Over the years New Balance has “donated over 5 Million dollars…
Watch the New York rap icon perform “Paid In Full” and “Know The Ledge,” as well as a new song for Marvel’s Luke Cage, at the Tiny Desk. Source: Rakim: Tiny Desk Concert Rakim is indeed the God Emcee Christone “Kingfish” Ingram is from right down the road in Clarksdale, Mississippi and is truly the…
Source: ADIDAS DEBUTS “IMMA BE A STAR” FILM TO COMMEMORATE JAMES HARDEN’S JOURNEY TO BECOMING THE NBA’S MOST VALUABLE PLAYER I have to admit I’m kind of in my feels and I got a couple of shivers watching the video of Harden’s mother reading her letter while images of home videos are played blended…
Nike kicks off a summer-long journey with Just Do It Headquarters at 1541 North Cahuenga Blvd in Los Angeles. Source: Just Do It This Summer I can’t count how many times since Investor’s Day 2017 that I’ve stated how Nike moves like a startup. It’s one of the reasons that in my prediction for 2018…
The Supreme Court handed states broad authority Thursday to require online retailers to collect sales taxes, overturning a pre-Internet court precedent that had effectively exempted many merchants from collection duties. Source: US Supreme Court Rules States Can Require Online Merchants to Collect Sales Tax The third party marketplace remains a growing and disruptive force in…
In my discussion on Puma’s tactics I stated that they were going about acquiring players for the relaunch of their basketball line in the wrong way. I said that they had a better tactic they should be utilizing. I never said what that was. What I would have done was go and look for …
This fall, 26 incoming freshmen will begin their college journeys as part of the Jordan Wings Scholars family. Relaunched in 2015, the program exists to… Source: Welcoming The Jordan Wings Class of 2018. air.jordan.com I could easily dump on other brands at this moment as they provide information that fuels this website and other…
Source: THE NEXT WAVE CONTINUES As everyone in the sneaker industry and everyone who loves kicks knows Puma relaunched their basketball division by signing two of the biggest prospects in the NBA draft and making Jay-Z the Creative Director: Read about that here: Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk Into…
At the beginning of the year I did an analysis of Puma and what it would take for the brand to maintain the growth they had over the last year. How Will Your Favorite Sneaker Brand Perform in 2018? | Puma SE ($PMMAF) In this post I established that Fenty would begin to cool…
Inspired by the food we love so much, the “Sherbet Source: Grid 9000 HT I recently questioned if Saucony is exiting the lifestyle market. The brand that delivered 3 of my top 40 sneakers of 2017 had done very little with their retro line of runners. Last year the brand shined with releases like…
A quick search on Puma on this site will deliver over 122 posts. I’ve been discussing the recent success of Puma, but I’ve also been explaining that the brand has to find a way to endear men to the brand in at least a fraction of the way that women have gravitated to Fenty….
The World Cup is obviously a big deal for sportswear companies, but like all large sporting events there are opportunities for small businesses to capitalize. The problem is most small, family owned business very rarely get to experience the windfall produced by major sporting events. adidas took the time to make sure that wasn’t…
Source: ADIDAS TO INSPIRE THE FUTURE OF SOCCER IN NORTH AMERICA A week ago adidas shifted from neutral and I explained why this was important in the article below: ‘Creativity is the Answer’ Gets Back to How adidas Built Their Momentum adidas has had trouble really becoming at home in the U.S. the last year…
The Air Jordan 18 returns in the classic Toro (all red) colorway. The 18 features a ton of tech that was the inspiration for many of Nike’s new shoes. The shoe features a full length carbon midsole and mesh venting that looks a lot like the precursor to Flyknit. The red suede on this shoe…
The Acronym Moc Vapormax 2 arrives in the Thirsty Bandit colorway. The shoe features Hugh Errolson’s classic A logo all over the upper and logos in various locations throughout the Flyknit. Under the Vapormax cushioning there is another Acronym logo and the laceless Moc provides a comfortable stylish slip on feel with performance capabilities. [ebayfeedsforwordpress…
The first Vapormax featured more Hyperfused areas than the 2. This version comes in the black and red colorway and has a striking red Vapormax outsole. [ebayfeedsforwordpress feed=”http://rest.ebay.com/epn/v1/find/item.rss?keyword=Nike+Air+Vapormax+Flyknit+Bred&categoryId1=11450&sortOrder=BestMatch&programid=1&campaignid=5337944803&toolid=10039&customid=vmaxbred&listingType1=All&feedType=rss&lgeo=1″ items=”5″]
