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adidas AlphaBOUNCE Beyond | The 1st Update to the AlphaBOUNCE Shows More Performance Direction

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Source: ADIDAS ALPHABOUNCE INTRODUCES FIRST MAJOR SILHOUETTE UPDATE FOR RUNNING-FIRST TRAINING VERSATILITY WITH BEYOND In November of last year adidas dropped the first video for the “Calling All Creators” campaign. In December a second installation arrived and in both instances I made a point to discuss why the direction of sport appeared to be against…

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Fake Air Jordan 1 Gatorade Lime- Quick Ways To Identify Them

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Originally posted on Housakicks The Gatorade collection definitely exceeded my expectations, especially the Jordan 1’s. I thought for sure they were going to collect dust on retailers’s shelves but I was absolutely wrong. And I think bootleggers also shared my initial opinions until they saw how well the shoes were doing on marketplaces like eBay or StockX….

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Jordan Brand Spring 2018 Women’s Collection ‘Season of Her’ | Will It Hit the Mark?

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The collection comes in women’s sizes 5-12. Source: Jordan Brand Reveals Spring 2018 Women’s Collection In the last two years Nike’s dominance has been disrupted. Sales have slowed and there is banter throughout the industry that adidas caused problems for Nike. In the women’s market Lululemon and even Victoria’s Secret is the culprit. I’ve been…

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She Did It! | Simidele “Sleighs” Becoming the 1st African ‘Skeleton’ Competitor in the 2018 Winter Olympics 

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  Source: https://www.simisleighs.com Simi crushed it finishing 3rd in the skeleton event in Lake Placid today. Why is this important? Skeleton is a sport many people haven’t heard of, let alone watched. The Winter Olympics isn’t nearly as visible as the Summer Olympics. However, sports are often about the narratives created. Yesterday Nike shared Simi’s story…

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Market Value Of The Air Jordan Why Not Zero.1| Should You Pay The Resale Price?

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Originally posted on Housakicks In my post yesterday, I hope you were able to see the structure Nike has put in place for releasing their products. I explained that retailers like Footlocker ( and its derivatives), Finishline, DTLR will be allocated  performance/sporty shoes while sneaker boutiques like KITH will be given exclusive/lifestyle sneakers. And the the Air Jordan Why…

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