Christopher D. Burns

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    Updated September 19th, 2020 ARCH is always shifting. I no longer operate ARCH as a footwear company and the last four years have been a whirlwind of discovery and experiences, both challenging and satisfying. The site has become a source of information and entertainment and my work in business consulting and analysis has grown considerably….

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    Business Talk: Angry Sneaker Stock Dude

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    If you look back through the Insider Ties and Business Talk categories of the site you will see a lot of information about Stocks. Recently, a lot of websites are saying that Under Armour and Adidas are becoming better bets for the stock market. Consider this analysis from the Motley: http://www.fool.com/investing/2016/09/29/better-buy-under-armour-inc-or-adidas.aspx While all companies hit rough patches…

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    Insider Ties: Footlocker Has a GPS

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    I’ve been doing a lot of analysis on the sneaker brands. The majority of my discussion has been on the push of each individual brand to gain more traction with DTC sales. I’ve also discussed how the brands are adjusting and adapting to the shift in the sneaker buying habits of the masses. What I’ve…

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    ARCH: To Be or Not to Be?

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    Okay utilizing antiquated Shakespearean dialogue for my little shoe company is kind of reaching. I am not that important and “To be or not to be?” is a question that tends to take itself too seriously, right? Maybe not. I founded ARCH in 2009. At the time I went in front of a group of…

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