adidas’ legacy in basketball has never quite reached its potential. The brand leaned towards big men in the 70s and 80s with Kareem and Patrick Ewing. T-Mac’s Hall of Fame career doesn’t resonate. The Three Stripes only has a championship resume in Candace Parker and their squadron of signature athletes Harden, Trae Young, and Dame…
Source: Sec Defensive Player of The Year and No. 1 Overall Draft Pick Aliyah Boston Joins adidas Family Under Armour has been doing so much right lately, that it allows one to overlook that the company isn’t really ramping up signing new athletes to its sports rosters. The company did sign a soccer player in…
Don’t want to read the article, click to watch the video. A premium exhibition in intentional design, the versatile footwear and apparel line balances bold simplicity and ultra-premium materials Today, adidas Basketball presents The 2023 Collection: Chapter Source: The 2023 Collection: Chapter 02 Ushers In adidas Basketball’s New Era of Originality On and Off The…
adidas Basketball unveils The 2023 Collection: Chapter 01, the first of the brand’s series of premium offerings Source: adidas Basketball Unveils the 2023 Collection: Chapter 01 & Premieres “Remember the Why” Brand Film The aesthetic of adidas’ latest collection is pure Fear of God although Jerry Lorenzo and his camp have stated they are no…
Today, we are officially announcing our long-term partnership with Fear of God, led by owner and founder Jerry Lorenzo. Source: ADIDAS AND FEAR OF GOD REIMAGINE THE FUTURE OF ADIDAS BASKETBALL Two Long Years, a Foot Locker Announcement and Now adidas Basketball Delivers: Chapter 01: Remember The Why Yesterday adidas Basketball delivered a visual…
No splash page, no adidas News post, a quiet video drop hearkening back to the Your Future campaigns. The Anton Ellis reggae track backing the video speaks directly to the heart of what the game of basketball means to many. The video is striking because it shows the pressure tank of being a high-profile athlete….
The collection aims to empower and elevate the future of women in sport Part II comprises of court-worthy footwear complemented by pre-and-post-game apparel available in inclusive sizing Source: adidas Basketball Announces the Candace Parker Collection Part II “Play Your Ace” adidas Basketball announced a partnership with Foot Locker. When they dropped that information, I wrote…
Source: Adidas To Move Basketball Unit To Los Angeles | SGB Media Online In a recent back and forth on LinkedIn, I was challenged on my post that stated Jerry Lorenzo working with adidas wouldn’t really push adidas Basketball forward. I was accused of saying that this would fail. I never said it would fail….
picture via NBA Stats This morning I fully expected to find a black and white video on YouTube from adidas correcting a wrong that I’ve been writing about for a few years. I know the guy has trouble off the court. When Tiger Woods was Drunk Santa Daddy, Nike stood by him. D Rose is…
Former Adidas exec James Gatto, Merl Code and Christian Dawkins were found guilty of paying high-profile basketball recruits to attend Kansas, Louisville and NC State. Source: Guilty verdicts in college hoops pay-for-play trial There are very good articles written by actual reporters on the trial that completed yesterday. The link above explains in greater detail…
I don’t expect adidas to ever call me and ask for my opinion especially after this post, but I wouldn’t be who I am if I didn’t bring attention to the glaring issues within adidas Basketball. I hate to make a dedication to Candace, Rocky Top and Coach Summitt into a rant; so…
While the entire country is losing its mind over Under Armour’s MLB deal and Wall Street is putting Nike out to pasture because Adidas has had one good year, I’m bringing it all down a notch and concentrating on my area. What I want is for anyone out there reading is explain to me what you…
Source: adidas NEWS STREAM : Kristaps Porzingis Joins adidas Basketball I hate to be rude, but D Rose is tainted and James Harden doesn’t play defense… and defense wins what? Championships. In other words the hopes of adidas basketball is going to revolve around two guys who aren’t exactly flagship dudes. I want to be…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb I wrote a post on basketball activations in February 2020: J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Performance is Down? In that post, I wanted to look at the new campaigns by Puma and adidas and raise the…
Source: J.Cole | PUMA.com The abundance of options that exist in footwear means that the company that carries the most shelf space is typically the company that wins. There isn’t any secret that one company dominates the hearts and minds of consumers when it comes to sportswear. As a matter of fact, it’s what makes…
@UABasketball today introduces the M-Tag, a basketball sneaker that shines on and off the court. Read more to find out which @UnderArmour athletes will each have their own player exclusive M-Tag. In addition, each PE will come with pin designs in collaboration with @PINTRILL, an accessory brand that creates pins inspired by pop culture icons…
Source: WE ARE CREATORS (Layshia Clarendon of the Atlanta Dream) The WNBA is off and rolling. I’ve been intending to share stats on the league each day as a kind of old school highlight of top scorers in the league, but I simply haven’t gotten around to doing it which sucks. I’ve long stated that…
Adidas wants to supercharge its basketball business, and it starts at the All-Star Game in Los Angeles. Source: Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles Business Insider is reporting that adidas has plans to make basketball cool again. adidas held the contract for the world’s…
Source: adidas REVEALS MORE DETAIL ON ITS PINNACLE BASKETBALL EXPERIENCE AT 747 WAREHOUSE ST. IN LOS ANGELES adidas is being very careful not to use the words All Star Weekend in their promo for their upcoming hoops extravaganza. The latest update finally makes me pay attention. Up until this point the brand was focused on…
Source: High-level Adidas executive among 10 arrested on college basketball fraud charges – Portland Business Journal Claire Duffy is doing an update on the arrest of 10 people associate with a pay to play scandal deriving from illegal payments made by adidas Basketball to players and colleges. Jim Gatto, head of adidas Global Basketball, and…
Source: adidas NEWS STREAM : adidas and James Harden Unveils Harden LS adidas has done everything right this year, almost. Basketball remains an elusive category, but I actually have looked at this in detail and I finally realized why basketball hasn’t become a staple as it was in the past: comfort. Basketball performance has always…
PORTLAND, Ore. (March 9, 2017) — adidas today announced dates for the fifteenth annual adidas EUROCAMP that will showcase the best international players in the only NBA sanctioned pre-draft camp outs Source: adidas NEWS STREAM : adidas EUROCAMP Announces 2017 Dates As the NBA prepares for the playoffs and the upcoming draft the brands are…
