Source: adidas NEWS STREAM : Crazylight 2016: adidas Unveils Ultimate Low-Top Basketball Shoe Adidas is continuing to build on the momentum of non-athlete Yeezy’s releases by infusing the new line of the feather light basketball shoe the Crazylight with full length Boost cushioning. With all of the guys dropping out of the upcoming Olympics, James…
Sneaker enthusiasts will argue that 2014 was the year Ye turned adidas into a player. Runners will say the UltraBoost was the engine in adidas’ rise in popularity. I’ve written that adidas’ timely drop of the NMD propelled the company forward. Every theory is a part of the whole. adidas changed leadership, sold off underperforming…
adidas is almost done with the recovery from the YZY debacle which has been extremely problematic for the brand in the U.S. There is not a reason to rehash how the billion-dollar partnership skewed how the brand operated in America. There is not a reason to bring up how the Fear of God partnership has…
On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…
Buy Now in your size: adidas Louisville Forum Low Shoes – Black | Men’s Basketball | adidas US The suede and leather with chenille stripes recalls varsity jackets and looks amazing. I dive into a short history of the legendary Louisville Cardinals basketball team and Denny Crum. I mess up a few facts about Milt…
Video Breakdown: 0:00 Intro 1:15 Racial Breakdown of the WNBA and NBA 5:17 Racial Breakdown of WNBA and NBA All-Stars 23 6:59 Talent or Popularity? 10:55 Instagram Followers 11:40 New Balance enters Women’s Hoops 12:31 Diversity at Sneaker Brands 13:20 Who Deserves a Signature? 14:40 Amazing Women Don’t have Signatures 16:16 Wrap-Up In a post…
adidas celebrated history in the making yesterday as the University of Nebraska-Lincoln Women’s Volleyball team broke the attendance record for any women’s sporting event in global history Source: adidas Celebrates Future of Sport with Record-Breaking Crowd in Nebraska, Signs Star Volleyball Player Lexi Rodriguez to NIL Deal One of adidas’ biggest downfalls has been the…
Source: adidas Introduces SWITCH FWD – Fuelled by Forward Motion Technology, Designed for a Smooth Running Experience adidas has undersold its Lightstrike and Repititor cushioning systems which has been prevalent in their amazing adios and Adistar CS running shoes. While there is the idea that the innovation at the Three Stripes is lacking, the growing…
I recently wrote that Under Armour lost out on coveted number one WNBA draft pick Aliyah Boston. I explained that adidas nabbing the former Under Armour NIL athlete was an incredible storytelling opportunity for adidas. What I didn’t explain was why Under Armour didn’t really lose. Basketball sneakers are no longer the cash cows they…
Nuance: a subtle difference in or shade of meaning, expression, or sound. Right now, sneaker culture is up in arms and screaming “I told you so” about adidas‘ recent announcement that unsold Yeezy sneakers will weigh on the brand’s 2023 revenue. The inventory will be an ongoing problem for adidas but does not carry…
Source: Discover How the New adidas DEI Strategy Enables the Core Value of Respect in the Workplace | adidas GamePlan A adidas had a difficult 2022, but they began building out a DEI strategy that is discussed in detail on their GamePlan A site. Use the link above to read about their plans for being…
adidas’ latest campaign asks the question “What is your why?” Amidst all of the dialogue around Jerry Lorenzo not being a part of the strategy, I stated that performance-based brands fell into the trap of relying solely on entertainers and influencers to drive the story. This has led to adidas’ issues with Yeezy and…
Inspired by our essential need to connect with nature, adidas TERREX and Japanese outdoor label and wander have collaborated on a collection made to encourage more outdoor adventures Source: and wander and adidas terrex celebrate their connection to nature with their latest collab When adidas placed all of their chips on Yeezy, I said it…
Source: Men’s Basketball Shoes & Sneakers | PUMA No one can deny Puma’s successful reentry into basketball. At a point when signature and performance basketball sneakers became less important to sneaker culture, Puma decided to jump into the basketball with what looked like reckless spending and marketing. They made what many consider the major…
Introducing Desert Run- our alternative sneaker-inspired boot. Breathable butter-soft suede uppers perfectly complement our authentic, flexible Clarks stitch-down construction to create the all-new Stitchdown Runner. Contrast colors on the heel, tongue and fobs infuse this retro-look high-top with sporty style. Desert Run Off White Suede- Clarks® Shoes Official Site | Clarks (clarksusa.com) The Air…
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…
Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again Source: adidas Originals and MRBAILEY Announce their Collaborative Partnership In recent weeks Kanye has called out adidas for “stealing” his design ideas. The claim isn’t without…
adidas and VICE TV are coming together to celebrate our differences, break down barriers, and create a platform to elevate Black athletes’ voices. In honor of Juneteenth and our new documentary series, Running While Black, VICE Media group and adidas are coming together for an all-day event in New York City with the Black running community, and you’re…
This season, Blue Version returns to once again take up its mantle as the pinnacle expression of the Trefoil brand. Source: adidas Originals Presents: Blue Version Fall/Winter 2022 Drop One I recently wrote a post discussing the lack of performance basketball marketing adidas has done during the NBA Finals, although the brand has one of…
Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed…
Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they…
Building on the design language of the NMD S1, and the original NMD before it, adidas Originals and Humanrace™ unveil the NMD S1 RYAT, a hiking-inspired boot stemming from Pharrell Williams’ renewed l Source: The NMD S1 RYAT: an outdoor-inspired boot, by adidas Originals and Pharrell Williams’ Humanrace™, geared for new terrains This isn’t an…
