Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…
UNDER ARMOUR TEAMS UP WITH NCAA CHAMPION TO EXPAND THE WORLD OF WOMEN’S BASKETBALL Source: ALIYAH BOSTON IS TURNING HER SUCCESS INTO HER LEGACY This post is referencing the news sites of the five major basketball brands, Nike, Puma, Under Armour, adidas and New Balance. This does not include Twitter feeds or social media posts….
Note: This post is an update to yesterday’s discussion where I incorrectly listed Aliyah Boston’s sneakers as the Havoc 3s. The sneaker worn by Boston was the UA Breakthru 2, a shoe designed for women hoopers by women. Women’s UA Flow Breakthru 2 Basketball Shoes | Under Armour A synapse is important. One misfire and…
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
It should be stated that supply chain issues are hindering the work which could be taking place at this time. There are several moments where sneaker companies are able to generate considerable interest around the basketball segment: The holiday season – This is traditionally the moment when Nike drops a Jordan 11. They released the…
Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were…
adidas’ basketball landing page has been updated. I, like many others, expected a Fear of God x adidas showing at All-Star Weekend after the Innersect launch/teaser, but a year and half into the relationship, with offices moved to L.A., the footwear and apparel side of FOG has been over the top secretive. The brand has…
Source: Nike Basketball Greater Than Series GT Cut GT Run GT Jump Official Images Release Date The picture above does very little to show you why this particular Nike Basketball model has reignited casual interest in hoops shoes. In 2021 Nike rolled out the tech descriptions of three models in their GT Line (The Run,…
Today, adidas Running unveils the adidas Adistar – designed to help runners go beyond what they thought was possible and take on their longest runs yet. Inspired by the idea of perpetual motion and te Source: GOING THE DISTANCE: THE ADIDAS ADISTAR RUNNING SHOE SHOWCASES THE ART AND SCIENCE OF THE LONG, SLOW RUN I…
Hoops season is right around the corner and the squeak on gym floors can be heard as ballers prepare for a year with fans back in gyms (hopefully). When I coached, I had to find sneakers that were both functional and cost effective. My players’ families didn’t have a lot of cash, so we couldn’t…
There are many who claim GOAT, but there is only one ACE. The City of Chicago officially celebrates the extraordinary life achievements of basketball icon Candace Parker with a proclamation marking to Source: THE CITY OF CHICAGO PROCLAIMS SEPTEMBER 16 “CANDACE PARKER DAY” AHEAD OF HER NEWEST COLLECTION There isn’t any secret that I’ve longed…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
Source: Laces Out (Adidas Superstars Retro 2014) ABOUT THE ART Laces Out started with an idea to present the sneaker without laces, a la Run-D.M.C. The Superstars, which were originally designed for basketball but also have roots in Hip-Hop, were one of the first 4 pairs of sneakers that Adam selected for his “Art of the Sole” series. …
Source: https://www.adidas.com/us/donovan_mitchell One of the best things about how sneaker stores used to look, used to be the visual merchandising. Before I even understood the power of the visuals placed around merchandise in a store, before I understood the power of print magazine ads featuring Chauncey, Tim Duncan, and T-Mac, as a head coach, I…
In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…
Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…
Times may change but dreams never waver. We support and understand the decision made now, so we can come back stronger later. Keep the torch burning. We’ll see you in 2021. Source: READY FOR SPORT: WHAT’S ONE MORE When I developed Niche Out as a concept it was to sit down with brands to move…
Harden Vol 4 basketball shoes, featuring super light LIGHTSTRIKE midsole cushioning. Textile upper with adidas signature three stripe midfoot band for lockdown and stability. Source: Harden Vol 4 / legacy green First, by writing this article I will provide a pingback to the Daniel Patrick website and therefore increase the search quality of the Daniel…
Running requires motivation, and that motivation remains unique to each runner. Everyone has their own reason as to why they run and their own targets of how far and fast they want to go. It is once t Source: Why We Run If I make a shoe that doesn’t do anything there are a limited…
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
Shop Q4Sports.com for the ultimate blend of technology, style & performance sports gear. Upgrade your game with the new Q4 Sports basketball shoe. Source: Q4 Sports Performance Basketball Shoes On several occasions I’ve talked about the problem with performance basketball sales. I took a picture of a wall inside of a Finish Line yesterday and…
Run-DMC by Lawrence Watson via adidas Source: Superstar: Pushing Culture Forward for Fifty Years It’s important to lead this story with a collage of Run DMC. It’s also important to note that adidas was the shoe tied most prominently into Hip-Hop. At least that’s from my perspective (I know Puma was there, but let’s leave…
