Source: Allbirds Announces 1-For-20 Reverse Stock Split | Allbirds, Inc. When Nike struggles, every brand gets caught in the rough waters churning behind the ship. Add in giant waves already being generated in the ocean and smaller brands, not even in the performance running space, can find themselves spinning in the whitewater. Brands which maintain…
Source: NEW BALANCE OFFICIALLY LAUNCHES FIRST FOOTBALL CLEATS New Balance isn’t a stranger to standing in a room they haven’t been in before and speaking out of turn. The brand has successfully navigated the original futbol world. New Balance reentered basketball after years away. When they cleared their collective throats, they took the bold stance…
The recent announcement that New Balance hit 6 billion in revenue has been touted by sneaker culture as evidence of the power of Joe Freshgoods and ALD. The reality is New Balance hit a low point 9 years ago due to the TPP and a conflict with the Obama Administration on a contract to provide…
MARCH 2–5 | INDIANAPOLIS, IN Get ready for the 2023 NFL Scouting Combine where NFL hopefuls have an unrivaled opportunity to showcase their skills and abilities ahead of the NFL Draft. We can’t wait to deliver an immersive, reimagined prospect experience that includes our latest performance gear built into the training kits provided to each…
I was in the process of trying on apparel and footwear from Under Armour’s Black History Month collection and I went on a rant about why brands decide to create niche, limited drops that unfortunately are isolated from a more diverse consumer base when it shouldn’t be. I spoke so long I had to cut…
Under Armour’s Sharon Lokedi Wins NYC Marathon in Distance Debut On Sunday, November 6, Sharon Lokedi, of UA Mission Run Dark Sky Distance won the 2022 New York City Marathon wearing a World Athletics-approved prototype of the next iteration of the UA Flow Velociti Elite, with a time of 2:23:23. When Under Armour took over…
In 2013 when Jim Van Dine was guiding Hoka towards being one of the most influential and important brands in the running industry, he made a statement, “the last 30 years there has been zero reduction in the incidents of runner’s injuries.” The comment was a powerful statement from the leader of a running brand….
Reebok only has about two small sections on the wall at retail outlets. They are typically combined with New Balance, Fila and adidas. In many retail stores they don’t have any floor space at all, and due to the sheer volume of Nike product in every sneaker store, Reebok, which shouldn’t be overlooked, can be…
Source: AS Roma joins New Balance Last week I discussed Nike’s acquisition of Datalogue: Nike Continues its Acquisition of Tech to Advance CDA with Data Integration Company Datalogue While this isn’t exactly a similar tech move by NB, it does show how brands are finding new ways to engage a diverse marketplace, but as a…
In 2018, I wrote a response to a discussion from a prominent industry analyst. My post stated, “Why People Should Stop Saying Performance Is ‘Soft or Slow’.” https://arch-usa.com/why-people-should-stop-saying-performance-running-is-soft-or-slow/ While COVID-19 is now being used to explain the growth in the performance running category, that information overlooks Brooks Running’s consistent growth over the last 4 years….
Source: Reebok and JJ Watt Debut the JJ IV Training Shoe Actually, it isn’t really unlikely. Reebok took the time to drop sections of an interview between Allen Iverson and JJ Watt. On the surface, Watt and AI have very little in common. JJ Watt isn’t exactly a rabble rouser who pushed the envelope of…
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
PRODUCT STORY Back in 1980, we introduced the Fast Rider: Source: PUMA x CHINATOWN MARKET Future Rider B Men’s Sneakers | PUMA US The Rider is a product that was born in the 80s and Puma has decided to update the model. This is a decision based on the trend of retro and modernizing classic…
The Curry 7 UNDRTD colorway releases globally on November 1, 2019 at UA.com, UA Brand Houses and select retailers. Source: Curry 7 Official Images and Release Date In the last two weeks, more than a month away from the start of the NBA season, and as the WNBA season winds down without a single drop of…
Merchandising and marketing is no longer a retail aspect that takes place only in brick and mortar. When a store begins to analyze the strengths and weaknesses of a product or a brand, traditionally they had the help of the brand through wall art or displays. Kid’s Footlocker is in the unique position of…
Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport[1]– adidas is tackling this problem head on by pursuing equality and representation in the media. It’s timely that the Three Stripes is introducing a program in support of women. Actually they are reintroducing a program. There…
Originally named Atlas18, CODDI™ is the brainchild of Pensole graduate, Matthew Walters. Matt developed footwear for Under Armour before taking the extremely difficult dive into brand ownership. I realize how difficult this is so I had to take the time to ask a few questions. This Project + Exec will give you some insight into…
This week Insider Ties gives you the heads up on this week’s sneaker news and an Authentic Verification for the exciting Nike KD 11 EYBL Peach Jam. Stories this week: The Jordan x Vogue Collaboration | “Sneakerhead” Hasn’t Been Niche For a While (In the video I say 1000, That’s the cost for all for…
The 2018 European Athletics Championships begins August 6. Prescod, the British No.1 in the 100m, is featured in one of three films highlighting medal hopefuls in a series titled Portraits of Speed. Source: Meet Ascending Sprint Star Reece Prescod Last week a president of a sneaker company responded to a comment I made on his…
Nike kicks off a summer-long journey with Just Do It Headquarters at 1541 North Cahuenga Blvd in Los Angeles. Source: Just Do It This Summer I can’t count how many times since Investor’s Day 2017 that I’ve stated how Nike moves like a startup. It’s one of the reasons that in my prediction for 2018…
Alright once I moved beyond the fact that dude got his sister killed… I could actually watch the film without screaming at Tariq for being a busta, lol. Actually, his name is Torren in the film Amateur, but talk about a kid who played his role a bit too well in Power, sheesh. Amateur is…
Project + Exec is a new series where I’ve decided to seek out footwear executives who are minorities (Black, Latino, Indian, Native American, Asian men and women) who are doing some dope work, but are being overlooked by the larger media outlets. It’s my small part. I really hope you look more into the brands and…
