In 2018, I wrote a response to a discussion from a prominent industry analyst. My post stated, “Why People Should Stop Saying Performance Is ‘Soft or Slow’.”
https://arch-usa.com/why-people-should-stop-saying-performance-running-is-soft-or-slow/
While COVID-19 is now being used to explain the growth in the performance running category, that information overlooks Brooks Running’s consistent growth over the last 4 years. Via a combination of innovation and a dedicated strategy to being the best in a niche market (running) the brand has seen solid year over year growth without chasing lifestyle or athleisure.
This growth for Brooks can be used by retailers and brands looking for direction in a fast changing marketplace.
Sources used in this post:
https://www.brooksrunning.com/en_us
https://www.baltimoresun.com/business/bs-bz-under-armour-footwear-20191231-k7yde2ut25cjxbnhh2pasr4jnm-story.html
https://footwearnews.com/2020/business/athletic-outdoor/running-shoes-trends-fashion-under-armour-brooks-1203005180/
https://www.barrons.com/articles/brooks-sports-ceo-jim-weber-berkshire-hathaway-51557137821
