Source: Under Armour Is Encouraging Basketball, Health & Diversity In Urbana (MD), The Scrubs In Memphis, we don’t have as many places to hoop as we used to. As the city has grown and suburban sprawl has taken shape, city and county government aren’t running the community centers in the same way they once did….
Anthony Joshua has teamed up with his cousin and rising star musician, Maulo, to create the ultimate fight night song. Source: Anthony Joshua Uses Music to Mentally Prepare I’ve been overlooking the work at UA lately. The company has ramped up ad spend and marketing is showing up in a variety of places. The work…
The company “believes this strategic decision will enable it to better serve its consumers in a post-COVID marketplace.” Source: Foot Locker Plans to Close Majority of Its Footaction Stores In my recent report, I wrote these paragraphs: If this Champs Wall is an Indication of Foot Locker’s Upcoming Q1 2021 Earnings … In a recent…
I’m sure someone clicked this looking to see if Under Armour dropped a sneaker that sold out faster than a Jordan, or if UA dropped a rival sneaker that just shot beyond Yeezy sales, but that’s not where Under Armour just beat the rest of the field of top sneaker companies. Under Armour just made…
Last year in a post I wrote on UA’s investment into digital, “I stated that UA’s Focused Performer Strategy was a viable and smart position to move towards. Today, I’m looking at UA and stating in clear words, a similar position I have on the Embiid 1, and the Breakthru (basketball models), this is a…
I do not condone violence at all. I just had to put that out there because this song is about killing dudes. What exactly does Under Armour do when they are featured in a video that is super viral racking up millions of views in less than a day? Right now Nike is suing MSCHF…
When the DC Universe first presented Gotham City University, Under Armour created a collection that highlighted the fictional school. This week Zack Snyder’s cut of the Justice League, which runs 4 hours long, dropped and it is a much better film. The sneaker analyst in me perked up when the football scenes featuring Victor Stone…
Under Armour’s upcoming Black History Month delivery is the best concept I’ve seen from any brand attempting to celebrate the rich heritage of Blacks in America. The brand collaborated with photographer Devin Allen. Devin has been the camera behind some of the best photographs taken for Under Armour. Devin Allen is also in line as…
This post derived from the original discussion on new tech from adidas and Under Armour basketball divisions: I.T. Ep. 198 | Why are Brands Still Chasing Basketball? New Tech from Under Armour & adidas – ARCH-USA (arch-usa.com) Buy my books on the sneaker industry: https://amzn.to/3lD82gb There are a couple of statements in this video and…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb I wrote a post on basketball activations in February 2020: J.Cole x Puma and Dame & Pusha T x adidas | Why Choose Basketball Activations When Performance is Down? In that post, I wanted to look at the new campaigns by Puma and adidas and raise the…
Curry Brand, Powered by Under Armour, Aims to Reach 100K Youth Athletes Globally by 2025. Source: STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD I typically wouldn’t start this with what could be perceived as a negative, but as an outsider looking in, the logo above ain’t…
If you’ve visited this site, or read my quote in a recent Baltimore Sun news article, I think Under Armour has turned the corner towards becoming a leaner, smarter sportswear company. The recovery won’t arrive without a lot of pain via layoffs and a slow journey to learning what works long term, but the signs…
Source: https://about.underarmour.com/news/2020/09/under-armour-creates-ready-for-anything I had a long conversation with Sneaker Box Podcast Founder Rashone Bryant about Under Armour. He had strong feelings about a post where I stated that this is a different Under Armour than the previous years. He explained that Under Armour has almost always “got it right” but they’ve never found the right combination …
Source: INTRODUCING DARK SKY DISTANCE, UNDER ARMOUR’S NEW ELITE PRO RUN TEAM There are several pivotal moments in Nike’s transition where Nike moved from a brand where endorsed players “spatted” the Swoosh onto adidas and Spot-Bilt shoes, to embracing the Swoosh and their support of athletes. In the 1984 Olympics, in Los Angeles, Nike’s push…
Under Armour Welcomes WNBA Star Rookies Bella Alarie, Kaila Charles and Tyasha Harris to Elite Roster (The Dallas Wings landed Ty Harris (above) at no.7 in the draft, a pass-first point guard that steadily increased her scoring each season. She finished her senior season with 12 points per game to go alongside an impressive 5.7…
Under Armour is backing out of their deal with UCLA. There are a few possible reasons why this is taking place: https://arch-usa.com/under-armour-ceo-patrik-frisk-wrote-a-letter-on-equality-under-armour-has-a-chance-to-rebuild-itself/ In the post on the link above, I show the timeline of the collapse of UA’s share price on the stock market. This underscores every action UA is taking at this time. Taking…
The following letter was shared by Patrik Frisk with Under Armour’s global teammates on June 8, 2020. https://undrarmr.co/30jSc2R Source: A Message From Under Armour CEO Patrik Frisk On June 8th UA’s CEO wrote a letter. On April 22nd, 2016 Under Armour’s share price was 44.74. Today, Under Armour’s share price is 8.49. On June 8th UA’s CEO…
Anyone who knows me, knows that I’ve been actively tracking Under Armour as a company for over 5 years. I, at one point, used the company as a model for my own shoe company. In this time I’ve written 491 posts that have either discussed UA directly or indirectly. That’s enough to write a book…
Source: Under Armour faces coronavirus cash crunch, borrows $700M On March 10th I wrote a post that derived from an in-store visit here in Memphis. The post was about the Curry Be Amazing basketball shoe released to celebrate International Women’s Day. In this post I gave my thoughts on the sneaker and that evolved into…
Source: NEW BALANCE FOUNDATION PLEDGES $2 MILLION TO SUPPORT COVID-19 RELIEF EFFORTS Before I jumped back into writing about the industry I thought it was important to take a few minutes to share the sneaker companies who have made financial contributions to efforts to fight COVID-19. I visited over 20 footwear brand websites and only…
Stephen Curry Teams Up With Storm Reid On International Women’s Day Curry 7 Colorway Buy the B Amazing: https://www.underarmour.com/en-us/pid3023595-500?iid=hero&iidasset=FW19_BBALL_CURRY7_500_PRM Source: International Women’s Day 2020 and Curry 7 B-Amazing colorway I was out doing shopping to see which brands are beginning to pick up momentum heading into spring and surprisingly there were several shoes in resale…
The Rock chose the right shoe for his high-energy introduction of the teams in the final game of the American football season, taking to the stage in the Cloud X. Source: Dwayne ‘The Rock’ Johnson Opens The Big Game in the Cloud X 5 Million dollars is the going rate to run an ad during…
