I do not condone violence at all. I just had to put that out there because this song is about killing dudes.
What exactly does Under Armour do when they are featured in a video that is super viral racking up millions of views in less than a day? Right now Nike is suing MSCHF over their Satan Shoes, which just so happens to be an Air Max 97. In this video featuring Spinabenz and a crew of emcees rapping over the Timeless Vanessa Carlton song “1000 Miles”, the rappers are on a golf course basically snitching on themselves about how they shot some guys. The amazing part, they list the names and point to the sky, smh.
The comments section is full of comments talking about how disrespectful the song is, but also how no one can stop listening to it. I have to admit, I listened to it at least three times, lol. But… seriously, there isn’t a single doubt in my mind that these kids just single handedly made Under Armour golf gear a uniform for the spring and summer. They are rocking both visors and polo shirts featuring the Shield.
There has to be a bit of backstory here. The Vanessa Carlton song was originally given a major platform because of Terry Crews in the film “White Chicks”. It was given another shot of life because of the Robbin Rams “Grand Theft Auto” video which hit over 7 million views in a year:
The Robbin Rams video is one of the most hilarious things you’ll watch.
Under Armour can’t acknowledge the Spinabenz song, but they should definitely be running a campaign on a different demographic featuring their golf gear. The problem is they aren’t in a position to capitalize because they have never considered the potential crossover appeal of golf clothing beyond utilizing Steph Curry in their promo. This could be a missed opportunity, but it isn’t my job to give them the how to capitalize. They should have someone inside of the company keeping abreast of things like this.
As I said, I don’t condone violence, but an opportunity kind of awaits. How would you approach this?
