At 1:18 and 1:23 of this discussion by CNBC, two of the most important statements were made and overlooked. Those statements had graphics: 14% More items out of stock Prices up an average of 25% While I only operate in one segment of the marketplace, sneakers, what is happening on the Seller Central side of…
Source: FILA Launches a New Women’s Size-Inclusive Performance Collection In this first sentence I have to state openly that I love to see Black women in fitness imagery and copy. Far too often brands utilize what mainstream marketing people assumes will sell gear. This is not to minimize smaller women, or white women, but the…
pic via Bodega Source: In Conversation w/ Kacey Lynch of Bricks & Wood I’ve been a fan of Bodega for a very long time. As one of the indie sneaker boutiques I see doing a variety of projects to inform and engage their fans, I often use them as an example of what larger retailers…
Source: Jimmy Jazz | Shoes, Streetwear, Sportswear & Designer Clothes Jimmy Jazz has long been one of my favorite retail chains that was built around the Nike wall. In past posts, I explained that the Nike wall wasn’t a good thing for retailers. Jimmy Jazz, however, for years has been able to capitalize on smart…
Average Sold Price In previous RRA’s I haven’t broken down my profit. I’d like to do that here, but it will be confusing. I’ll try to make it as clear as possible. First I’ll give you the Average resale price of the shoes sold on StockX which was $112.62 before fees. After StockX fees, the…
Resku Was a Test Run for Nike Refurbished Source: Resku l Refurbished Nike Shoes l Up to 80% Off A few weeks ago I wrote that I long suspected that Resku was a Nike site testing the concept of refurbished to offset the massive amount of returns the brand is experiencing due to the…
The Investor Relations website contains information about Foot Locker, Inc.’s business for stockholders, potential investors, and financial analysts. Source: Foot Locker, Inc. Q1 2021 Earnings Webcast | Foot Locker, Inc. In a recent drive I encountered shuttered City Gear stores, and FootLocker brand stores fighting to fill the holes in their walls. This isn’t relegated…
An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…
I recently wrote a post on the site discussing Vans’ Trek. Vans Trek Slip-On Has CROCS in Their Line of Sight: Vans Trek Slip-On Has CROCS in Their Line of Sight Initial responses to the post was that the shoe would be too tight and difficult to put on. No one had tried the shoe,…
Buy my books on the sneaker industry: https://arch-usa.com/product/sneaker-resale-retail-in-the-new-normal-navigating-the-sneaker-industry-in-a-dtc-world/ https://arch-usa.com/product/how-nikes-c-d-o-shifted-the-sneaker-retail-landscape-how-long-form-content-can-move-e-commerce-forward/ The Nike Mystic Dates Air Max 1 was a part of a premium pack dropped by Nike in 2020. The all leather construction features soft leather and simple, but elegant colors that definitely look like the perfect option for the OG sneaker community.
Original Source Article: https://www.cnn.com/2021/03/22/business/nike-independent-shoe-stores/index.html Full disclosure, I spoke with the writer of the article above prior to the post being delivered for readers. This is only the first article from CNN and there should be more on the way. Nathaniel Meyersohn, of CNN Business delivered a post that reverberated throughout media. It landed in the…
In 2016 I wrote an article discussing how big brands could learn from small retailers like Kith and Bodega. Insider Ties: What Big Brands Can Learn From Indie Retail I’ve maintained that as brands shift to DTC and traditional retailers like FootLocker and Finish Line cater to the youth culture demographic, an overlooked segment of…
ecco®︎ ZipFlex Warm Grey pictured above I’m just beginning to learn about ecco®︎ and maybe my enthusiasm should be tempered considering the brand’s sales have been decreasing in the Americas, but I love brands that have the ability to move a product from conception to the consumer, in house. Merrell is a company that can…
Buy my books on the sneaker industry: https://amzn.to/3lD82gb New Balance x Pensole on FootLocker: https://www.footlocker.com/category/collection/new-balance-pensole.html?fbclid=IwAR1FDxTx0oIIvvqwHUsDu4dDwGYTPHyEK3I3A8vnSnLkr5LDnfWc58fxc-U New Balance x Pensole Video on NB YouTube: https://www.youtube.com/watch?v=C1UEAU9v6pg I’ve been writing about the relationship between Pensole and FootLocker since I learned that they placed seed money into the Instructional Design Academy. I’ve long discussed that retail will have to…
THE VERY FIRST CACTUS LEATHER SNEAKER PRE-ORDER NOW Pursuing our commitment to conscious and sustainable fashion, we have been working tirelessly to develop a 100% organic and sustainable material that is as surprising as it is innovative. In collaboration with DESSERTOⓇ, the 2020 Green Product Award winners Source: Bradley Cactus Leather – Pre-Order Allbirds has…
In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…
BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Source: NIKE, Inc. Reports Fiscal 2021 First Quarter Results Typically, a company built on growth losing a percentage would cause worry. I’ve been stating since 2015 that Nike’s move towards DTC would…
REI Co-op reveals to FN that it will make and sell its own outdoor footwear in 2021. Here’s what you can expect from the retail giant. Source: Exclusive: REI Co-op Is Making Its Own Outdoor Footwear — Here’s What You Can Expect While I don’t often dig deeply into outdoor retail, I do consider it…
Crossover Culture Source: Crossover Culture – Kicks for the crossover culture. I’m about to be repetitious in discussing basketball in the U.S.A. and the difficult aspect of building a bridge to the consumer in a shrinking market. I’ve discussed my own basketball shoe company Sho-Shot on different occasions. I bring it up because it’s critical…
From the Innovation Department at Deckers, the K-ST 21 is a Major Evolution in Sneakers, Integrating New Carbon Bow Technology™ Suspension System for More Efficient and Enjoyable Motion Source: Meet the Future of Sneakers: The Deckers X Lab K-ST 21 I received a press release for the new K-ST 21. For the first time in…
Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. https://sig.com One of the many issues in the sneaker industry is where information comes from. When a company captures point of sales data, that information derives from previous quarters and attempts to tell the story of retail in real…
Source: Cole Haan Overtake and Outpace My household owns a combined 20+ pair of Cole Haan… many of them no longer see the light of day. When I was teaching and doing guest lectures I dressed in more fashion centered apparel. Over the last 5 years my Lunargrands and Grand.Os shoes saw less time on-foot….
