Company sets industry pace with runner obsession and performance focus In 2018 I wrote a post Why People Should Stop Saying Performance Is ‘Soft or Slow’ – ARCH-USA In that post, if you click through and read it, you’ll notice I was extremely frustrated with the thought leaders in sneakers who were garnering considerable coverage…
adidas and VICE TV are coming together to celebrate our differences, break down barriers, and create a platform to elevate Black athletes’ voices. In honor of Juneteenth and our new documentary series, Running While Black, VICE Media group and adidas are coming together for an all-day event in New York City with the Black running community, and you’re…
Different Paths One Family Source: Different Paths One Family In 2016 I did an interview with Dallas Stokes as he began a push to bring And1 back to prominence. It was a short lived collab, with Dallas facing considerable push back for trying to recapture the roots of the brand that fascinated basketball fans at…
This season, Blue Version returns to once again take up its mantle as the pinnacle expression of the Trefoil brand. Source: adidas Originals Presents: Blue Version Fall/Winter 2022 Drop One I recently wrote a post discussing the lack of performance basketball marketing adidas has done during the NBA Finals, although the brand has one of…
Zalando acquires majority stake in Highsnobiety, bringing together content and commerce at Zalando Corporate, Current information about Zalando SE Source: Zalando acquires majority stake in Highsnobiety, bringing together content and commerce In April, Hypebeast announced that they were acquiring SPAC Iron Spark I to IPO on Nasdaq: Two Important Sneaker Events Announced: SoleSavy Launches SS4…
LeBron, Kevin Durant, Kyrie Irving, Giannis, Zion and Westbrook, what do these names have in common? They make up the entire roster of Nike and Jordan Brand’s signature sneaker NBA stars (Melo and Chris Paul are on that list also, but nope). These stars have always played some part in the elevation of their brands…
There are moments in sneaker culture that rock the foundation of how the entire industry is perceived. Typically, these moments happen when big names leave brands; like Kobe leaving adidas for Nike, or like Kanye leaving Nike for adidas. In most instances game changing moments in kicks aren’t really game changing. When the SNKRS app…
No spoilers One of the best coaches I know is named J.S. (I don’t want to disclose his name). I’ve known Coach S for almost twenty years. He’s no longer on the bench and it breaks my heart. Coach is one of the best basketball minds in the country. He’s worked at every level from…
MEMPHIS, Tenn. — Corderion Harris was arrested after officers said he was one of at least 15 people breaking into a rail yard on June 10 around 2 a.m. Police said at least 17 train cars were broken into and at least 30 boxes were removed. They also said that all of the boxes contained…
No spoilers (as difficult as it is to write this without saying anything about what happens in each episode…) Check out my Season 1 and 2 Discussions In my Season 1 analysis I stated, “Just when you think a character is one thing, they become something different.” In my Season 2 analysis I wrote, “At…
Electric Theatre Collective delivered what could eventually become an ad for adidas. Pharrell’s latest song features his signature four count drop into a speaker rattling 808 with bars delivered by 21 Savage and Tyler, the Creator. The video FX appear to be claymation, but the detail is so incredible it’s hard to think that the…
Buy these with the links below the video. The Olympic inspired Air Jordan 36 gets the low-cut treatment and is repped by Celtics star Jayson Tatum. The model features Zoom Air cushioning and elements that hearken to the Air Jordan 6 model worn by Michael Jordan. There is a Nike Air logo at the heel…
Build and configure your new DBX, Vantage, DB11 and DBS with the Aston Martin car configurator. Source: Aston Martin Configurator As Daniel Craig retires from action as 007, Aston Martin is giving the next 007 a more modern spin to choose from. The DBX707 is Aston Martin’s latest SUV. What began with a base model…
No spoilers ahead (read the season 1 review) Servant on Apple TV+ Season 1 is a Cracked Window with Tentacles Spreading to Where? After meeting Leanne in Season 1 and attempting to understand the narrative being laid out in this thriller, I realized as the first season closed an unreliable narrator, or in this case…
Check out https://ollopk.com/ OLLO sneakers are built for Freerunning and Parkour. I picked them up as an additional training shoe for jump rope. They run small so I placed giveaway details at the end of the video. The shoes feel incredible. The rubber is super grippy and could be used for skateboarding, parkour or possibly…
Source: NinetyNine x UNE — NinetyNine Products The one consistent in the sneaker industry is the collab and how much fluff goes into the promotion of various collabs. When a company is new a collaborative effort does very little to amplify or elevate the brand. When the consumer isn’t aware of you, what is the…
Set Free Richardson orchestrated the biggest headache for high school head coaches across the country. When the And1 Mixtape thing spread to California I was a young head coach at Crawford High School in San Diego. I was still in college and got dragged into the gym because the coach the school hired had issues…
This is the first sneaker from NOBULL built for tennis and other court activities. I initially tried on a size 13, but it felt too roomy, so I went down to a 12.5. Once I was able to really test the sneaker, I realized that the roominess of the sneaker is to offset the rigidity…
Our weighted ropes make jumping easy to learn for beginners and offer a unique challenge for experienced fitness goers. Great for weight loss, cardio, and strength training. Source: Crossrope: The Best Weighted Jump Rope Experience Running is hard. No one ever explains why. People drop “couch to 5K” posts and tell you to get started….
There are countless videos on Nike’s ZoomX Super Shoes. Take one visit to YouTube and you’ll find video after video touting Kipchoge’s sub 2-hour marathon. Novice runners to long time athletes are all discussing whether the benefits of Nike’s ZoomX cushioning is really leading to faster times. One thing that can be questioned are the…
One of the most difficult aspects of writing about an unfinished work of art is the inability to discuss the whole. This is obvious but is overlooked in many reviews on YouTube and articles written about a particular story. I’m walking into Servant with only the trailer as an introduction, although it’s ridiculously difficult to…
The Air Force 1 Low and NSW polo release June 4 on the SNKRS App and at select retailers. Source: Nike Puerto Rico Collection 2022 Official Images Release Date The N7 Collection is designed in the spirit of championing athletes and expanding sport for the next generation. Source: Nike N7 Summer 2022 Free Crater…
