Six young athletes, one team that will redefine the next generation of running. Meet On Athletics Club Europe: Our brand-new track team for up-and-coming runners who dare to Dream On. Source: On Athletics Club Europe As On increased distribution the company is facing the reality of entering more mainstream sneaker marketplaces. The brand, no longer…
Source: Court Trainer I wouldn’t hesitate to say even those who read this website often aren’t aware of NOBULL. I’ve dropped countless posts about the team who decided against attempting to enter the market by competing directly with the giants. NOBULL came to the biz by going after a demographic forced into a brand relationship…
HOME | Full Circle Everest Full Circle Everest. We will make history as the first all-Black team to attempt to summit the highest mountain on earth. Source: Full Circle Everest I just wanted to take a moment to share the post from this amazing team. I didn’t want my audience to let this moment pass…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details: COMUNITYmade is located in Downtown Los Angeles. They are mission centered business that makes donations to charity with…
On 02/03/2022 Nike, Inc filed an Intellectual Property – Trademark court case against Stockx LLC in U.S. District Courts. Court records for this case are available from New York Southern District. Source: Nike, Inc. v. Stockx LLC The initial lawsuit was in regard to trademark after StockX rolled out their NFTs. Web3 is an evolving…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details: The Air Jordan 1 Low arrives in a “toasty” version that looks very similar to the High OG…
Source: The Eyecon — NinetyNine Products I don’t like washing my SUV. I live in Memphis. There one million trees and a variety of flowers and plants blooming during the spring. My car looks like a burgundy version of orange pulp due to the morning dew causing the pollen to flow for a quarter of…
Source: adidas – adidas and Foot Locker, Inc. Announce New Long-Term Strategic Partnership (adidas-group.com) adidas is one of my favorite brands. When they are in their bag, the result is considerable growth and an attachment to sneaker culture and regular consumers that rivals any brand. When the company isn’t in their bag and they…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details: The Air Jordan 1 Mid will never earn the award for most comfortable sneaker, but it definitely hits…
As part of the launch of their new leak-proof underwear collection, global sports company PUMA and leak-proof apparel company Modibodi® have commissioned a global survey that investigated the reason girls are leaving sport; shining a light on the numbers that really matter. Source: 1 in 2 girls are quitting sport due to periods, according to…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details: Nike’s classic Air Trainer gets a makeover featuring 3M, mixed materials including durabuck and ripstop, while adding a…
Shoe Dog: A Memoir by the Creator of Nike: Knight, Phil: 9781501135910: Books: Amazon.com I read Just Do It by Donald Katz when I was building my sneaker company arch. I knew reading about Nike’s growth during an important moment in the history of the company could provide insight into running my own sneaker brand….
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details: Nike’s bestselling running shoe gets a Blue Ribbon Sports makeover in classic colors and print celebrating the year…
Last month I wrote a post on how resale was slowing down on both StockX and eBay. During the time since I wrote that post, Sneaker Twitter and Sneaker IG have exploded with discussions on Marcus Jordan backdooring Trophy Room kicks and Benjamin Kickz getting 500 pair of the coveted Union Air Jordan 2. The…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details: Fragment Design delivers a dark wine and black Dunk that doesn’t quite pop and is really an understated…
Breaking new ground with every step, Full Circle Everest Expedition follows the first team of Black climbers to attempt a summit of the highest peak on Earth. Story: James Edward Mills Photos: Evan Green Source: Full Circle Everest Expedition | The North Face I’ve been writing for years about Nomadness and other Black groups who…
Source: THE MASCOT PACK 2 In this second drop by Karhu, the Finnish brand delivers more of their classic trainers in colorways perfect for the upcoming summer. Click through to read the story of how Karhu’s mascots have been a part of the brand for decades. The celebration takes the Synchron and Fusion on a…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details: This video is full of details about the symbols used on this version of Kyrie’s collab with sneaker…
The all new METASPEED™+ Series is coming soon.「META: Time: Trials（メタタイムトライアルズ）」イベントをライブで視聴しよう。イベントは2022年4月24日。スペイン・マラガでタイムトライアル形式の大会を開催。 Source: New times await.｜アシックス公式 In 2016 Nike was reeling due to bodyblows by adidas. The Swoosh had taken on a long-term strategy of breaking away from the tactic that allowed the brand to leave Onitsuka Tiger in the early 70s: Futures. As Nike ramped up…
This video is sponsored by https://sneakerimpact.com To recycle your slightly used kicks. Free up space without having to go through the stress of trying to pack and ship or resale those sneakers you’ve stopped wearing. Sneaker Details:This Jordan 1 has one of the most difficult colors to display correctly. Too much light and it looks…
Source: PUMA reports strong Sales and EBIT growth in the first Quarter despite Geopolitical Tensions and Supply Chain Constraints With so much attention being paid to direct-to-consumer strategies, overlooking PUMA’s decision to rededicate itself to its wholesale partners is being overlooked. As more shelf space becomes available with every other sneaker company relying so heavily…
