Why Signature Shoes Matter to Brands

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The Paul George and Kyrie Irving Signature series from Nike are low end items with high end value. The same with the Adidas Lillard Signature line. These models cost 100-120 dollars. Which is still an expensive shoe, but when you consider the production, design, marketing, and endorser, the 120 dollar price point makes these signatures…

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NEW BALANCE LAUNCHES RUNIQ 

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  Source: New Balance Press Box : NEW BALANCE LAUNCHES RUNIQ AS BRAND’S FIRST WEARABLE DEVICE PROUDLY MADE BY RUNNERS FOR RUNNERS Under Armour is focusing on digital and wearables, Nike and Adidas have been there for a while, and now New Balance enters the wearable market with RunIQ. From the press release: Available for…

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Will Nike Basketball Improve in 2017?

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I’m starting this off with a statement from NPD’s Matt Powell. Why? Because he’s the OG of Sneakernomics and his data influences a lot of my research when I write something business related on the site. The only time it doesn’t completely influence my research is when I decide to break ranks and argue against…

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Is The Under Armour Curry 3 Selling?

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I’m waiting on my co-owner at Housakicks to complete the charts for an analysis of the latest release from Under Armour for Steph Curry. Since the release in September there have been countless Twitter discussions and statements made about how poorly the Curry 3 is performing in stores. Disclosure: It’s very hard to account for…

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ASICS Takes Care of the Men & Women in 2017 With New Training Footwear

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  Gateway to ASICS Company Information, Investor Relations, Corporate Social Responsibility and Sustainability, Press Releases, Career and Recruitment and more. Source: ASICS Corporate Asics isn’t letting the Big Three get too far ahead of them. While they aren’t dropping digital inspired footwear, they are analyzing the training differences for men and women and creating workout…

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Shorting Nike Stock and President Elect Trump

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Fears surrounding sales of its famed basketball sneakers has weighed in Nike (NKE) in 2016. Next week, the iconic sports apparel company will unveil fiscal second quarter financial results, and analysts will be looking closely for signs that Nike continued to lose share to rivals Under Armour (UA) and Adidas (ADDYY).Last week, Barron’s cautioned investors…

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