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Columbia’s Subsidiary prAna and Pro Kabbadi | My Over-the-Top Marketing Analysis

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prAna’s mission is based on making eco-conscious products and our motivating our community of customers and peer businesses through sustainable clothing. Source: Sustainable Clothing | Sustainable Clothes The picture of a tree hugger, above, is not such a good marketing strategy. It’s kind of cheesy, but when compared with the physicality of Pro Kabbadi, juxtaposing…

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Justin Mensinger Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET!

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Justin is doing an Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET! We’ll talk about the collection, the BOKS organization benefiting from the auction, and what it all means to Justin. Charitybuzz: Boks Kids I recently finished “The Hype” on HBO Max. The streetwear competition sponsored by StockX, set up…

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Predictions, Why You Should Question Yeezy over Jumpman, and The Top Sold Sneakers in 2021 via arch Data

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In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…

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Will eBay and Other 3rd Party Platforms Follow Amazon with a Seller Business Insurance Requirement?

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StockX and GOAT are platforms built to avoid issues requiring insurance by sellers. This is a benefit of selling on those sites. The seller and buyer remain anonymous throughout the transaction, placing the burden upon StockX and GOAT to maintain a friction free exchange. While this appears to be a benefit, the amount of money…

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@SneakerPhetish Delivers an Insightful Twitter Space #SampleSize on StockX NFTs

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A lot of links here, so check it out. Yesterday StockX informed everyone they introduced NFTs. There was a lot of speculation. I even dropped this video to help people gain an understanding of how I saw the move: https://www.youtube.com/watch?v=LGJIMZOr35Q&t=480s Last night during @SneakerPhetish ‘s Twitter Space named #SampleSize he was able to get some…

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Nike Shuts Down air.jordan.com and Forwards the Domain to Jordan.Nike.com

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I intentionally chose this image from Jordan Brand. Grumpy Westbrook symbolizes how I feel after touting the growth of Jordan Brand’s CMS. WHY NOT? UNITE. air.jordan.com | Slow and Consistent Storytelling Establishes Branding – ARCH-USA As Jordan Brand launched the air.jordan.com site, I lauded the strategy. In the post above, I talked about the considerable…

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