Inside Hoops: Ben Simmons Breaks Foot in Nikes

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Philadelphia 76ers rookie and No. 1 pick Ben Simmons fractured his foot during practice on Friday. (photo by Kim Raff) Source: http://www.msn.com/en-us/sports/nba/76ers-ben-simmons-suffers-a-fractured-foot-during-practice/ar-BBwQNg0?OCID=ansmsnnews11 A few days ago I wrote this post: Insider Ties: The Misleading Hype of Sneaker Technology In this post I made this statement, “A high top shoe can prevent a player from rolling an…

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Business Talk: Asics Steps Into Tech Too Late

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ASICS Creates New Global Digital Division to Deepen Relationship with Consumer . Source: ASICS Corporate photo from circuitsandcable There is a reason Under Armour gets such a solid rating as a stock. It has to do with their ability to outperform Nike in stockpiling companies that have gigantic databases of customers using fitness apps. A simple search…

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Why KITH Could IPO

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I don’t know the numbers of Ronnie Fieg’s private business, but a close analysis of the brand and the man shows that if Ronnie Fieg decided to take KITH public he could garner an IPO in the 35-45 dollar range. As a comparison Under Armour’s initial IPO was 13.00. It immediately jumped up into the…

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Insider Ties: The Holiday Sneaker Season will be the Wild Wild West because of this

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Taking a tougher stance on brand protection, Amazon starts demanding that third-party sellers pay fees and secure approvals from brands Source: brandchannel: Amazon Gets Tough With Third-Party Sellers of ‘Restricted’ Brands For years I’ve looked forward to the holiday sale season. Typically I begin prepping for that time right now in September. I increase inventory…

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Insider Ties: Footlocker Has a GPS

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I’ve been doing a lot of analysis on the sneaker brands. The majority of my discussion has been on the push of each individual brand to gain more traction with DTC sales. I’ve also discussed how the brands are adjusting and adapting to the shift in the sneaker buying habits of the masses. What I’ve…

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Insider Ties: Under Armour x UCLA?

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While I was asleep I guess Under Armour won again. In May UA signed a 10 year deal with UCLA. I’ve always known UCLA as an Adidas school so seeing the Bruins in the Royal and Gold that represents the UC system in Cali is a shocking development, but it is also very telling of the growth…

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The ARCH …Ellison? Not Quite

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So… a funny thing happened on the way to the manufacturer. Good news: 1. The shoes arrived! 2. The shoes were packaged correctly! 3. The shoes look freaking incredible! 4. The choice to use premium suede and canvas was perfect! Bad news: 1. I was missing one size 9 Shadow/Cloud-Black-Ocha 2. The shoe runs a…

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