While I was asleep I guess Under Armour won again. In May UA signed a 10 year deal with UCLA. I’ve always known UCLA as an Adidas school so seeing the Bruins in the Royal and Gold that represents the UC system in Cali is a shocking development, but it is also very telling of the growth…
So… a funny thing happened on the way to the manufacturer. Good news: 1. The shoes arrived! 2. The shoes were packaged correctly! 3. The shoes look freaking incredible! 4. The choice to use premium suede and canvas was perfect! Bad news: 1. I was missing one size 9 Shadow/Cloud-Black-Ocha 2. The shoe runs a…
Who got the sneaker joke in the title? Let me know in the comments. Today, the completed payment will be sent for the shoes. Once I get to see the shoes attached to the last and in final prep stages then the money goes out and the waiting game begins. As always I want you…
Online shop now open Source: Coloquy I’m starting this series to discover and highlight new footwear brands. I’m having a difficult time with pricing and convincing myself that a new footwear brand is needed. Most of the time I think, “Nike and Adidas are kicking everyone’s asses, so what’s the point?” I also think, “People…
Okay utilizing antiquated Shakespearean dialogue for my little shoe company is kind of reaching. I am not that important and “To be or not to be?” is a question that tends to take itself too seriously, right? Maybe not. I founded ARCH in 2009. At the time I went in front of a group of…
Typically I write these posts in a very long and detailed manner. This time just the facts. 1. In January I had 200 pair of shoes remaining in inventory. I started questioning the company. 2. I gave myself an ultimatum on Feb 1st. Half of the inventory had to be sold before I would consider…
Okay it’s been a couple of years and I’m right back to square one again, starting over. When I made the basketball shoe sample it drained the funds. I began selling more Nikes, Adidas and various brands to recoup. I was making great headway and was generating between 4-6K per month with ebay and street…
