The recent announcement that New Balance hit 6 billion in revenue has been touted by sneaker culture as evidence of the power of Joe Freshgoods and ALD. The reality is New Balance hit a low point 9 years ago due to the TPP and a conflict with the Obama Administration on a contract to provide…
Video Breakdown: 0:00 Intro 2:35 Stadium Goods 3:45 StockX & eBay 6:25 Disruptions Created Resale 10:45 OGs Get Diminished 12:25 The Spikes Lied 13:55 UGG is Top 10 15:55 Top 20 Sold on StockX 18:55 Buyers Have Options 21:10 The Greater Fool 24:46 The Big Reset 24:10 Wrap-Up eBay purchased SneakerCon and attempted to ramp…
On Running, HOKA, Newton Running, NNormal, Hylo Athletics, NOBULL, Tracksmith are all brands gaining traction in a saturated marketplace. These brands looked towards the general and accessible sports: training, running and fitness to capture marketshare. These sports don’t have an age cutoff or limitations on who can compete or participate. Anyone can lift weights or…
When the leader of the brand is from PayPal and isn’t a part of the Nike family tree, when the brand has focused heavily on Direct sales to the detriment of brand momentum, the result is a Nike that is the most profitable and powerful in the footwear industry sounding unlike anything I’ve ever seen….
Since it was first introduced to the world over 50 years ago, the Trefoil has lived a thousand lifetimes, trading feet with everyone, from athletes to cultural pioneers. Marking the arrival of a new e Source: adidas Originals Launches New Global Brand Platform: “We Gave the World an Original. You Gave Us a Thousand Back.”…
Note: When reselling reverts to only hyped and limited products, the sneaker market is trending down. A healthy general release market in third party sales is a good thing. In a recent discussion with Matthew Kish of Business Insider I utilized resale data to show a slowdown in the sale of Nike footwear. While I…
2017 NIKE, Inc. Investor Meeting | The Scale of Sport Highlights – A Detailed Breakdown 3 to 5 years, that’s how long a business takes to reflect the true momentum of the company. After monitoring and watching the introduction of websites and the growth of businesses in the sneaker industry, I developed a theory that…
arch-usa.com written by Christopher D. Burns, MFA (images via Nike) The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1?
PDF Download with hyperlinks to data – 27 pages
1 Download – expires in 7 days
Section 1
Ch. 1 Introduction pg. 4
Ch. 2 Will the JA 1 Reignite Interest in Basketball as Casual? pg. 8
Ch. 3 The Rebirth of Hoops and the JA 1 pg. 13
Ch. 4 Which Nike Signature Sneaker Leads the Way? pg. 21
Ch. 5 Mailing It In? pg. 24Sneaker Sales Data Included in this paper 2017 – 2022:
Nike LeBron James
Nike Kevin Durant
Nike Paul George
Nike Kyrie Irving
Nike Zoom Freak
Nike Kobe Bryant
Nike Zoom GT Cut
Jordan Luka
Jordan Zion
Jordan Why Not
Air Jordan XXX1
Jordan XXXII
Jordan XXXIII
Jordan XXXIV
Jordan XXXV
Jordan 36
Jordan 37
arch-usa.com written by Christopher D. Burns, MFA The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1? PDF Download…
All PLANTS. No PLASTIC. The world’s first regenerative sneaker. Made from the elements, to be worn in the elements, and designed to return harmlessly to the elements. Earth has a new favorite shoe. Handmade in Italy using next-gen plant-powered technology. The future of sustainable sneakers is plastic free. Source: THE DEGENERATE | Earth’s Favorite Sneaker…
Read Part 1: Black Friday Sneaker Data 2022 Part 1 | How Resale Platforms are Being Shaped by Nike: eBay Sneakers In Part 1 of this series I looked at eBay’s Black Friday data. Here I utilize a microset of data from StockX. NIKE, Inc. Reports Fiscal 2023 First Quarter Results — NIKE, Inc. In…
Updates: Herbert Hainer was CEO until 2015. My years were wrong on 2014, but the statement is still correct. Kasper Rorsted became CEO in 2016. I shared this graph yesterday showing adidas’ growth over the last twelve years. I needed a baseline for the data, so I chose to look at two-year increments from…
Use Allbirds ReRun™ to buy slightly used Allbirds shoes. By shopping ReRun™ can help extend the life of shoes while lowering your impact on the environment. Source: Shop Pre Owned Shoes with Allbirds ReRun™ In 2017, during an Investor’s Day named the ‘Scale of Sport’ Nike laid out its plan of action. Since that event…
Source: NEW BALANCE UNVEILS THE NEW TWO WXY V3 HIGH PERFORMANCE BASKETBALL SHOE TWO WXY V3, the third iteration remains under the FuelCell platform and is packed with design and tech built for the position-less player. The first colorway of the TWO WXY v3, called Cerebral, will be available at New Balance retail stores, www.newbalance.com and select retailers…
The pace of Nike store openings is accelerating as the sportswear giant continues its shift to more direct sales. Source: Nike is aggressively opening new stores as it pushes forward on its plan to sell directly to consumers. Wall Street isn’t sold on the strategy. Business Insider delivered a list of Nike store openings taking…
Mary N. Dillon, former Executive Chair and CEO of Ulta Beauty, Inc., has been appointed President and Chief Executive Officer and a member of the Foot Locker Board, effective September 1, 2022. Dillon has over 35 years of experience leading consumer-driven businesses in a diverse range of industries, from consumer-packaged goods to restaurants to telecom…
Source: American Track League | Party Faster I recently wrote a post analyzing an Oregon Live article on the hypothetical of Nike pulling funding from track and field. The topic is understandable, but I wrote that Nike removing funding would be unlikely. Nike’s foundational creators (who were Men of Oregon) are beginning to pass…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
Endstate’s Next drop features 1000 NFTs connected to the luxury Drop 2: Statecraft Sneaker. ENDSTATE entered the Web3 and NFT space with an approach similar to RTFKT which was acquired by Nike. The comparison should stop there. ENDSTATE has been extremely conscious about focusing on the blockchain’s ability to tie the metaverse with physical products…
MEET THE CURRY 4 REIMAGINED WITH MODERN PERFORMANCE TECHNOLOGY Source: INTRODUCING CURRY FLOTRO In 2017 Golden State won the Chip and KD was celebrated as the MVP. Under Armour had failed throughout the season to celebrate Curry. KD, a Nike endorsed athlete, had diminished Steph’s light and some would argue Nike and KD slowed Under…
High-tech startups are reassessing their prospects for the future as interest rates rise and investors get queasy. Source: Tech companies rocked by layoffs as industry faces biggest downturn in two decades CBS News delivered a report explaining the difficulties tech companies face in uncertain economic periods. In this post, they quote Andrew Challenger, senior vice…
K-Swiss x Bricks & Wood (bricksandwood.us) First, I’m writing this post only 24 hours after the collaboration rolled out on the Bricks & Wood website. I did a similar post after the New Balance collaboration with Bricks & Wood: Bricks & Wood Creates a Dope Campaign with New Balance with Jungle To Jungle | A…
