The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace

arch-usa.com written by Christopher D. Burns, MFA (images via Nike)

The JA 1 Continues Nike’s Recognition of Where Basketball is in Today’s Marketplace

This paper is a comprehensive discussion on Nike and Jordan Basketball including micro-sets of data and evidence of basketball becoming a seasonal segment for performance footwear. How will this affect the JA 1?

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Section 1

Ch. 1    Introduction   pg. 4
Ch. 2    Will the JA 1 Reignite Interest in Basketball as Casual?   pg. 8
Ch. 3    The Rebirth of Hoops and the JA 1    pg. 13
Ch. 4    Which Nike Signature Sneaker Leads the Way?   pg. 21
Ch. 5    Mailing It In?  pg. 24

Sneaker Sales Data Included in this paper 2017 – 2022:

Nike LeBron James
Nike Kevin Durant
Nike Paul George
Nike Kyrie Irving
Nike Zoom Freak
Nike Kobe Bryant
Nike Zoom GT Cut
Jordan Luka
Jordan Zion
Jordan Why Not
Air Jordan XXX1
Jordan XXXII
Jordan XXXIII
Jordan XXXIV
Jordan XXXV
Jordan 36
Jordan 37