SI-18 and SI-2018 pictured Source: Si-2018 Collection It’s well documented on this site how excited I was when I saw the K-Swiss Gen K Knit early last year: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? At a moment when every brand was delivering a knit shoe and adidas was winning with the NMD…
Inspired by the food we love so much, the “Sherbet Source: Grid 9000 HT I recently questioned if Saucony is exiting the lifestyle market. The brand that delivered 3 of my top 40 sneakers of 2017 had done very little with their retro line of runners. Last year the brand shined with releases like…
Alright once I moved beyond the fact that dude got his sister killed… I could actually watch the film without screaming at Tariq for being a busta, lol. Actually, his name is Torren in the film Amateur, but talk about a kid who played his role a bit too well in Power, sheesh. Amateur is…
Source: StephIQ Alright, before you begin browsing and looking everywhere for C2UA, I made it up. I tend to do this with brands when I’m discussing something that the brand has failed to give a name to. Before Nike developed CDO (Consumer Direct Offense) I described it using the generic DTC title which began showing…
Source: Gary Vee 003 Clouds and Dirt Gary Vee remains one of the most divisive people in social media. The businessman turned Trainer of Entrepreneurs has dropped two shoes with K-Swiss. Naturally the releases haven’t been commercial, but the intent was to establish K-Swiss as a brand that represents the startup culture that is dominating…
It has its own spin, yoga, and dance studios, plus a boxing ring. Source: Peek Inside Reebok’s New Global Headquarters in the Seaport The new headquarters in Seaport takes on the challenge of revitalizing Reebok into a brand that can be what Reebok was in the 80s when the brand pushed Nike to the edge…
Oct 18, 2017; San Antonio, TX, USA; San Antonio Spurs forward Rudy Gay (22) is fouled while shooting by Minnesota Timberwolves shooting guard Jamal Crawford (behind) during the second half at AT&T Center. Mandatory Credit: Soobum Im-USA TODAY Sports Source: Rudy Gay Speaks on New Shoe Deal That’s the First of its Kind | Nice…
Puma’s success was not surprising and remains the one commercial success that can be directly linked to the power of an influencer. Rihanna continued to propel the women’s division for Puma to strong numbers on the strength of her Fenty line which shifted interest in the brand throughout all footwear models for women’s Puma. Soccer…
New Balance #111 on the Forbes America’s Largest Private Companies List Source: New Balance on the Forbes America’s Largest Private Companies List New Balance is a Private Company. (Private companies are not on the stock market. If you don’t understand this, ask and I will explain. A company has to have an IPO and then…
Under Armour $UA, $UAA Current Share $14.75/$15.92 2017 Recap: I was speaking with an analyst/writer for Benzinga and we were discussing Bitcoin and he asked me what I thought. I said I didn’t know enough, but if I had any money in pocket (which I don’t since I basically lost half a million a year ago)…
ASICS, the true sport performance brand, opens the doors to its first U.S. flagship store featuring two brands in the ASICS family – ASICS and ASICSTIGER. The new store on the famed Fifth Avenue in New York City is designed to represent its storied heritage and mantra of “Sound Mind, Sound Body” as well as…
Source: adidas Athletics Introduces 36 HRS Collection With The First Z.N.E. Primeknit Hoodie Last year I discussed why the knit trend on footwear had a natural progression towards apparel. adidas delivers another apparel element with the creation of their Primeknit hoodie and pants for their Heartbeat inspired design series labeled Z.N.E. For those not familiar…
Source: Gary Vee 001 & 002 Okay I know “Is it the shoes?” is a Nike slogan and tagline, but I really had to ask that question. I’ve been following this campaign and in a previous article I discussed that when Gary Vee was announced as the face of the next generation for K-Swiss that…
.@Reebok & @VictoriaBeckham to design collections that encourage women to be the best versions of themselves Source: Reebok x Victoria Beckham – Fitness.reebok.com It’s been a long time since the Spice Girls roamed the streets yelling “Tell Me What ya Want!” Posh Spice is generally known as the woman who nabbed footballer David Beckham. To…
Source: Nike Internal / 2017 NIKE, Inc. Investor Meeting Andy Campion opens the afternoon by reinforcing the fact that Nike is the #1 consumer brand. (This has to be in response to the multiple reports discussing adidas jumping Jordan.) Summary of Key Points and deeper perspective: Growth is never linear. During dynamic times many feel…
Source: 2017 NIKE, Inc. Investor Meeting NOTE: My comments are in parenthesis. This will be updated as I edit the pictures to insert them in the transcription. Check back throughout the day. I transcribed the presentation as best as possible from the Investor Meeting Livestream. Please ask questions about any abbreviations you don’t understand. I…
Source: Run With the Mob: A$AP Ferg Reveals He is a Runner in the Latest adidas PureBOOST DPR A$AP Mob member Ferg’s recent connection with adidas does something that we seldom see in footwear and apparel and influencers: the promotion of fitness as a lifestyle. It’s common place to see athletes in random pictures maybe…
VaynerNation, On 11/14 my official collaboration with K-Swiss drops and we launch the “GaryVee 001 and 002”! I am really excited .. never thought a businessman shoe was in the cards ? A lot of you have been following me through this journey and I just want to say thank you and I am so excited for…
Learn the history and origins of the Air Jordan collection. Discover the story behind the iconic shoes and find original, retro and unreleased colorways. Source: Air Jordan Collection: Retro & New Editions. Jordan.com Last year when in November I discovered that Jordan Brand had launched a blog. I thought it was really important. This is…
Last year I wrote an entire discussion on why Nike could recover the basketball division. I even went as far as discussing the ten topics for the season that would inspire interest in the brand and in basketball. I hung my hat on the success of the Kyrie line and built an analysis that propped…
News that the Curry 4 would be dropping this week came as a surprise to me. News that the Curry 4 will be dropping internationally first was also a surprise. I’ve complained about the lack of marketing and the failure to capitalize on Curry’s second championship as a huge mistake by an apparel company that…
The Vancouver born company has at its core… A CORE! Early this year I stated that two companies were forcing the male dominated sportswear market to adjust and do a better job. In that post I explained that lululemon and Victoria’s Secret were, “making sportswear pay attention. Women have been overlooked in the sports marketing…
