Back for its 8th year, the elite football camp welcomed 50 of the best juniors and seniors in high school football to one of the most coveted events in the UA Next circuit Future 50 Cranks Up the Preseason Heat (underarmour.com) Marketing and branding are often confused for understandable reasons. The process of advertising to…
Source: Discover How the New adidas DEI Strategy Enables the Core Value of Respect in the Workplace | adidas GamePlan A adidas had a difficult 2022, but they began building out a DEI strategy that is discussed in detail on their GamePlan A site. Use the link above to read about their plans for being…
You are welcome here. Nature is infinitely diverse and so are we. We ARE nature. unlikelyhikers@gmail.com Unlikely Hikers is a diverse, anti-racist, body-liberating outdoor community. The Merrell collab includes: Wide widths and hard to find sizes such as women’s 13 and men’s 16 Plus size lumbar pack and sling Shirts up to size 6X Source:…
We focus on helping athletes achieve their personal best. If you love sports, you’ll love working at DICK’S Sporting Goods. Source: We Believe in the Power of Sports | Learn About Working at DICK’S Sporting Goods Jobs of Interest Now available (JOIN) is a joint program to educate sneaker culture, students and employees in the marketplace, of…
Building on the design language of NMD S1, adidas Originals and Humanrace™ unveil NMD S1 RYAT, a boot that empowers wearers to walk their own path and stems from Pharrell Williams’ Source: adidas Originals and Pharrell Williams’ Humanrace™ Unveil NMD S1 RYAT Black: the Latest Colorway of the Hiking-inspired Boot adidas is dealing with…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
Timberland launched a project called From The Root in honor of Black History Month. Entirely envisioned and produced by Black creatives… led by Black owned/women-led advertising shop CHÉ Creative, and brought to life in collaboration with Director Dalia Dias, Executive Producer DAPS from CR8TIVE ROW, Author and Narrator Jahleel Coleman of 13th & Create, and Wardrobe Stylist AmiraaVee. Creatively,…
Originally posted on November 15th, 2021 – Source: All City Just Don x Foot Locker A few weeks ago I did a video on Foot Locker’s LCKR and Footaction’s Op Ed private label: Foot Locker’s Private Label Push Lacks Precision | Op-Ed Gallerie and LCKR Apparel In that video, I discussed that the roll out…
The most trusted legit check service in the game. Our experts will give you a detailed review on why they are legit or fake ASAP. Rest assured, we got you. Source: Suede One I was inboxed and asked if I had a vendetta against eBay because I’ve been consistently writing about the platform in comparison…
Originals Sport Pack Collection – – Clarks® Shoes Official Site (clarksusa.com) A few months ago Ronnie Fieg dropped a collection with Clarks. I hadn’t heard of the models before Fieg delivered his version of the shoes, but I also avoided Instagram and relied heavily on brand websites to discover information. Brands are notorious for relying…
I’ve been writing a post about eBay’s push to regain sellers. The first post can be found here: The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul – ARCH-USA The second post is in video format and can be found here: The Inherent Issue with eBay’s Big Push to Recapture Its Sneaker…
I wrote an article, The Inherent Issue with eBay’s Big Push to Recapture it’s Sneaker Soul, as a response to the marketing taking place by the e-Commerce giant. They have enlisted sneaker influencers big and small in North America and in other countries to recapture the share of the market that StockX has taken over…
Anthony Joshua has teamed up with his cousin and rising star musician, Maulo, to create the ultimate fight night song. Source: Anthony Joshua Uses Music to Mentally Prepare I’ve been overlooking the work at UA lately. The company has ramped up ad spend and marketing is showing up in a variety of places. The work…
Note: The team at NB reminded me that there is a Blackout according to Rule 40 during the Olympics: Rule 40, a bye-law of the Olympic Charter, states that “Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his or her person,…
Reebok only has about two small sections on the wall at retail outlets. They are typically combined with New Balance, Fila and adidas. In many retail stores they don’t have any floor space at all, and due to the sheer volume of Nike product in every sneaker store, Reebok, which shouldn’t be overlooked, can be…
I’ve kept a screenshot of a comment made to me by the President of K-Swiss for a year. His comment happened on a discussion of a Black History Month Campaign by New Balance. The president of K-Swiss felt compelled to compare my site and my work to another sneaker industry analyst. That sneaker industry analyst…
The abundance of Chinese brands that have become more prominent in the international market, doesn’t register in the U.S. at all. The biggest of the brands to make waves here is LiNing because of D-Wade’s signature relationship with the brand. Overall, outside of sneaker enthusiasts, the Chinese brands don’t exist. One of these brands, I…
Teddy Santis Named Creative Director of New Balance MADE in USA The owner and founder of Aimé Leon Dore will team up with New Balance for a long-term relationship Boston, MA – April 5, 2021 Source: Teddy Santis Named Creative Director of New Balance MADE in USA I’ve explained on this site for a few…
With retro and lifestyle being so popular right now, it would seem that a brand like Saucony would have seen a return to prominence similar to Vans and Fila. This hasn’t been the case. The brand has seemingly abandoned that arena to focus on performance, leaving Orignals to the international market. While a brand doesn’t…
Nike and Fear of God elevate basketball staples to American icons in this new Holiday 2020 collection. Source: Nike Fear of God Holiday 2020 Collection This collection sold out immediately. The only item left is the only item to release on 11-20-2020, which is the black warm up top. Why would I label a product…
The Nike x COMME des GARÇONS Air Force 1 Mid releases October 23 at COMME des GARÇONS and Dover Street Market stores and online at DSM E-SHOPs. Source: Nike COMME des GARCONS Air Force 1 Mid Official Launch Details I’m leading this story with the CDG Air Force 1, but it isn’t the focus outside…
