Jerry Lorenzo dropped a Collection with Nike on Nov. 12th & Signed with adidas Dec. 22nd

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Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…

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Insider Ties Episode 125 | Hibbett $HIBB to Acquire City Gear & ‘adidas Sponsored’ 21 Savage Rocks Puma

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The biggest information from this week in the sneaker biz was Hibbett Sports move to acquire City Gear. I transcribed the conference call and wrote my own notes about this. https://arch-usa.com/hibbett-sports-t… In the discussion section on the Hibbett x City Gear acquisiton section I said that I wouldn’t buy $HIBB because they launched an e-commerce…

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Cultivator, formerly Sneakerlab | Your Design + Nike’s Canvas = For Your Fans 

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Influencer marketing, I’ve discussed it continuously on this site in regard to entertainers, athletes and social media influencers working with sneaker companies. Brands take enormous chances in aligning themselves with influencers in the hope that someone can help them reach their target audience. Often those chances culminate in very little interaction and engagement, but because…

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Why eBay Doesn’t Care About its SneakerCon Problem | Post Hoc Ergo Propter Hoc and an Exorcism

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image consists of Pharoahe Monch and th1rt3en’s song Cult45 and eBay’s Authentication Program eBay Sneakers’ recent growth looks amazing until you dig in to why the third-party platform’s numbers increased. In 2021 the company acquired SneakerCon and began an attempt at regaining the marketshare lost to StockX, GOAT and other platforms. eBay launched marketing campaigns…

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