Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
The three colorways of adidas FOCUSBREATHEIN all take inspiration from the ‘chakras’ – the points in the body through which energies flow – as a further celebration of these different types of energy and the qualities they inspire. These include: Root Chakra Red, which is linked to life force and stability Solar Plexus Yellow, which is linked to…
I was approached about my thoughts on Ivy Park x adidas. I’ve been inboxed and written a number of times, but I left the topic alone because I knew early what this release would be. In the conversation below, that took place long before this week’s drop you can read my early thoughts when asked…
Go bold or go home. The Shaq signature shoe design from 1996 returns with its original colors and details. The iconic shoes feature a synthetic leather upper and lightweight cushioning for all-day comfort. Source: Reebok Shaqnosis Basketball Shoes – Black | Reebok US The Shaqnosis was dropped silently this month. The last time the shoe…
The question that was posed in several stores was, “Do you think the way the sneakers are presented in the store contribute to the ability to sell the footwear?” In one store the most recent releases are presented inside of display cases like jewelry. In other stores the shoes are placed on tables by brand…
Under Armour adidas Champion Fila Reebok Izod Quick point out the Reebok. I know this isn’t a class and you can’t talk to me, but I’d like for you to tell me how long it took you to point out the Reebok. Now I want you to look at this picture below and guess where…
There are a few things that I have to get out of the way when speaking with employees at sneaker retail. Nike/Jordan Brand runs the world and Yeezy is second You are not going to get a store full of Air Jordan 11s or Yeezy You will not get a customer excited to speak with…
Source: adidas reimagines sport with the launch of its all-new women’s collection Everyone in retail at the premium end has seen the dramatic slowdown in the sale of adidas footwear and gear. When adidas saw its biggest growth from 2014-17 it happened with a combination of exciting product and incredible marketing campaigns. I monitor the…
The bigger issue is a really touchy word choice for this post. Often the bigger issue is a discussion on race or societal issues. I’m not saying that the bigger issue here is something that will repair sexism or racism. The bigger issue here is not that serious. The bigger issue is and remains sneaker…
Reebok Heart over Hype Question Mid Source: Josh Richardson Is Getting To Know Philly Through Its Residents Last week I made it a point to actively work to shine a light on smaller brands leading up to the release of the Air Jordan 11 Bred 2019. My status as a small sneaker media company only…
Run-DMC by Lawrence Watson via adidas Source: Superstar: Pushing Culture Forward for Fifty Years It’s important to lead this story with a collage of Run DMC. It’s also important to note that adidas was the shoe tied most prominently into Hip-Hop. At least that’s from my perspective (I know Puma was there, but let’s leave…
All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s sig Source: adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6 Dame beefed with Shaq over the summer, but adidas was…
Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
Honoring its ongoing ambition to elevate creators worldwide, adidas presents Campus 80s MakerLab , the next chapter of the brand’s collaborative-creation platform that unleashes unlimited possibilitie Source: adidas MakerLab propels emerging designers to bring limited-edition Campus 80s Into the Global Marketplace When Josh Luber started StockX the immediate idea behind the company was to truly…
Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning Source: Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4 Since the N3XT L3V3L arrived a year ago I’ve been waiting for the new…
Published on May 27, 2017 by Housakicks Tayib of http://www.housakicks.com (YouTube: https://www.youtube.com/channel/UCZPK…) took the Source: Will The adidas NMD Lose Resale Like The Nike Roshe Run? | Housakicks Livestream In 2017 I did a video chat with Housakicks.com founder Tayib. At the time we both had experienced a considerable drop off in the sale…
As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 Source: adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special A few months ago I wrote an article that…
BEAVERTON, Ore., June 27, 2019 – NIKE, Inc. (NYSE:NKE) today reported financial results for its fiscal 2019 fourth quarter and full year ended May 31, 2019. Source: NIKE, Inc. Reports Fiscal 2019 Fourth Quarter and Full Year Results Nike is a 50 year old company. Typically old companies move sluggishly and don’t adjust and adapt…
Source: adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe Source: Giannis and the Making of the Air Zoom Freak 1 Clyde vs Kareem, Jordan vs Ewing, Shaq vs Penny, D Rose vs LeBron, Giannis vs Donovan… these match-ups look like a new version of the NBA Jams video game where the two-on-two competition consists…
A lot of people took Ls on this shoe when it dropped. It’s the first Yeezy in a while to hit resale, but in my opinion, it is simply because it reminds people of the Pirate Black. This is a long video because I was going to start looking at the different cues, but as…
adidas is number two. How does number two capture number one when number one controls the major sports in the largest market? They place an emphasis on endorsers in the major sports, but they move quickly into capturing the niche markets where the collective of fans of various brands can amount to a more loyal…
Living up the company belief that sport has the power to change lives, adidas Outdoor is proud to announce a new partnership with 1Climb, a non-profit organization Source: adidas Outdoor announces partnership with 1Climb to give 100,000 kids their first climb in life In 2011 adidas acquired Five Ten. The outdoor sports company has since…
