An analysis of website traffic can help with discussions on DTC and brand health. I’ve chosen sneaker industry websites, brands and retailers, with two exceptions. StockX and Stadium Goods are included in this breakdown to show how Nike is the tide that lifts all boats. The other brand website growth speaks towards the in-store observation…
Source: Adidas To Move Basketball Unit To Los Angeles | SGB Media Online In a recent back and forth on LinkedIn, I was challenged on my post that stated Jerry Lorenzo working with adidas wouldn’t really push adidas Basketball forward. I was accused of saying that this would fail. I never said it would fail….
The reason I can unquestionably state that resale is an indicator of brand heat is because I utilize my microset of data to compare it to the information available on footwear websites covering the industry. The resale here isn’t the hyped Sacai, Travis Scott, or Yeezy resale; it’s a more realistic vision of what’s taking…
The two charts above give the average price of the shoes I sold vs the average price of shoes sold on StockX and the Suggested Retail Price. Once again, my resale has to be considered as close to wholesale accounts as possible. Most of the product is arriving straight out of Nike doors and the…
Number of Resale transactions in T1 2021 I had 2,170 transactions from January 1st to April 19th. The majority of footwear sold was in the low-mid tier pricepoint. Most of those shoes came from brand doors. The sales at the high to premium pricepoint were primarily purchased at retail. What does this mean? Nike dwarfs…
This is Part 1 of the report for the first third of 2021. I’ve been busy adjusting to the rules at retail to offset resale. Most hyped general release shoes are released via retail Apps. In brick and mortar locations, stores are flagged for selling more than five pair of shoes at a time to…
While adidas hasn’t been burning up the sneaker market with general release product, they have been placing considerable emphasis on sustainability. Their new three paths strategy (reads more like four paths), similar to Nike’s Move to Zero, is a commendable start, which features a resale strategy as well, but it has its problems. Source: THREE…
Today, as part of the virtual Investor & Media Day, adidas’ Aimee Arana, GM Global Training shared the following statement announcing our partnership with Peloton Source: NEW INTERNATIONAL PARTNERSHIP AND APPAREL COLLECTION WITH PELOTON In a recent episode of Professor Galloway’s YouTube Series on the Attention Economy, he stated that Apple would be the frontrunner…
Sneaker brands have long attempted to celebrate the rich, but underemphasized legacy of Blacks in America. I’ve always thought that turning a history that isn’t taught enough to Americans into a product was problematic. After a giant misstep by adidas in 2019, the Three Stripes stepped away from promoting a collection. This year they have…
Updated with Video: I did this video to take a regional look at adidas. This video is attempting to establish the complex issues around the roll out of the new UltraBoost 21. Posts on arch that were referenced in this video: https://arch-usa.com/adidas-should-pull-back-from-traditional-sneaker-retail-with-the-ultraboost-21/ https://arch-usa.com/forced-or-opportunistic-contraction-empty-shelves-at-sneaker-retail/ Retailers mentioned in this video: Breakaway Running: http://breakawaymemphis.com/ Fleet Feet: https://www.fleetfeet.com/ A…
This video is all over the place, but my primary point is that adidas is no longer as hot as it was and with COVID-19 hitting the revenue numbers, the brand has to reignite interest. To better understand why adidas needs to recapture brand heat, I’m looking at resale and the reality that fashion designers…
Designers, Collaborators, and Influencers are driving the creative process behind collections, but do brands really need to work with people outside of their companies? What do you think about Jerry Lorenzo working with adidas so soon after his most recent collection release with Nike. Will this propel adidas in basketball? Links in the article: adidas…
The UltraBoost remains one of the best shoes to every release from adidas. The running shoe crosses over from performance to street and does so easily. This shoe was a part of a metallic pack and I think it was the best pair in the group. The silver heel looks great and the panted Boost…
adidas has bounced back with one of the cutest NMDs to release. The Three Stripes partnered with Pixar to produce the Woody – Toy Story NMD and it is perfectly executed. From the cow print midsole, to brown rope laces with hits of yellow, red and blue on the upper, the shoe also arrives in…
First, I think Dame Lillard is one of the top ten players in the NBA and adidas should be working much harder to capitalize on his multitalented life. Second, I get pissed off at the end of this video because adidas QC is not very focused on the details. I would prefer a brand not…
Source: https://www.adidas.com/us/donovan_mitchell One of the best things about how sneaker stores used to look, used to be the visual merchandising. Before I even understood the power of the visuals placed around merchandise in a store, before I understood the power of print magazine ads featuring Chauncey, Tim Duncan, and T-Mac, as a head coach, I…
The Pharrell adidas line has more traction on the international market than on the North American market. At one point, a Pharrell HU meant an immediate sell out for adidas. Starting with the Tennis HU, Pharrell’s releases have sat on shelves and become discount models. The Tennis HU was a 100 dollar shoe that dropped…
In a year that has changed how we experience moments; we will be bringing our community together through a seven-day digital festival kicking-off on October 14th. Source: CREATORS CLUB WEEK: ALL STAR LINEUP FOR OUR FIRST EVER DIGITAL FESTIVAL ComplexCon is now the measuring stick for hype culture in a physical form. With COVID-19 disrupting…
The Yeezy Zyon dropped a week ago. The shoe remains one of the most difficult models to authenticate as the Primeknit on every model is slightly different. This pair came from Hibbett Sports with paperwork which made the verification process easier, but adidas has to come with some identifiers to limit the amount of fake…
Times may change but dreams never waver. We support and understand the decision made now, so we can come back stronger later. Keep the torch burning. We’ll see you in 2021. Source: READY FOR SPORT: WHAT’S ONE MORE When I developed Niche Out as a concept it was to sit down with brands to move…
Source: A design program in partnership with Pensole at the Brooklyn Creator Farm supported by Pharrell Williams. Less than a month ago I wrote a post scratching the surface of the problem of creating diversity in the sneaker industry: adidas’ Dilemma, Nike’s Reality and All Industries’ ‘Truths’: a Paradox On the Difficult Path to Equality…
As New York City enters Phase 2, George Billis Gallery will now be offering private viewings for Art of the Sole. Tuesday – Saturday, 11am – 5pm 525 W 26th St, New York, NY If you would like to set up an appointment to view Adam‘s collection of sneaker paintings or if you would like additional information, please contact us here. ___ See below…
