In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Source: adidas Originals Introduces the NMD V3 Silhouette In 2017 I wrote a prediction article on adidas’ growth. The Trefoil had finally figured out…
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…
Through the Confirmed app, people can register and participate to be a part of this experience. Spending a night in Puerto Rico and briefly encapsulating the ultimate summer, travelers will then ride on a custom wrapped baby blue airplane from Puerto Rico to New York. The plane will have all things baby blue and give each invitee the…
Source: American Track League | Party Faster I recently wrote a post analyzing an Oregon Live article on the hypothetical of Nike pulling funding from track and field. The topic is understandable, but I wrote that Nike removing funding would be unlikely. Nike’s foundational creators (who were Men of Oregon) are beginning to pass…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again Source: adidas Originals and MRBAILEY Announce their Collaborative Partnership In recent weeks Kanye has called out adidas for “stealing” his design ideas. The claim isn’t without…
adidas and VICE TV are coming together to celebrate our differences, break down barriers, and create a platform to elevate Black athletes’ voices. In honor of Juneteenth and our new documentary series, Running While Black, VICE Media group and adidas are coming together for an all-day event in New York City with the Black running community, and you’re…
Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed…
Returning on May 25th, the Y-3 QASA HIGH is available globally at adidas.com/y-3, on CONFIRMED, in store, and through select retailers. Source: adidas and Yohji Yamamoto Re-Introduce the Iconic Y-3 QASA HIGH The rise and recovery of adidas began around the same time as the Y-3 was introduced. There is often a misconception about design cues and design…
Source: The Athlete’s Foot partners with adidas and brings back ‘The Athlete of the Mic’ contest with the winner to perform at ‘Hot 107.9 Birthday Bash’ in Atlanta The Athlete’s Foot (TAF) became a bookmark in sneaker culture as the chain diminished in numbers across the country and stores like Jimmy Jazz, DTLR, Villa and…
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
Building on the design language of the NMD S1, and the original NMD before it, adidas Originals and Humanrace™ unveil the NMD S1 RYAT, a hiking-inspired boot stemming from Pharrell Williams’ renewed l Source: The NMD S1 RYAT: an outdoor-inspired boot, by adidas Originals and Pharrell Williams’ Humanrace™, geared for new terrains This isn’t an…
Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
It should be stated that supply chain issues are hindering the work which could be taking place at this time. There are several moments where sneaker companies are able to generate considerable interest around the basketball segment: The holiday season – This is traditionally the moment when Nike drops a Jordan 11. They released the…
Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were…
adidas has the official license for Star Wars. They’ve rolled out a series of NMDs featuring Yoda on the tongue and Princess Leia. The shoes didn’t knock it out of the park and becoming major products coveted by sneaker people, but they looked good. With the hype around the Disney+ Star Wars universe, Nike decided…
Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres. Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution. Source: ADIDAS UNVEILS…
adidas Women in Sport: https://news.adidas.com/american-football/adidas-creates-new-possibilities-for-women-in-sport-with-its-biggest-ever-commitment-to-innovation–/s/866bd72a-e669-4d6c-b01f-6e566d8f572b Under Armour Black History Month Collection 2022: https://www.underarmour.com/en-us/t/black-history-month/ I did this video to explain how Black history and the treatment of women historical concepts aren’t in black and white. The mistreatment and issues with race are recent and continue to take place, in some instances, intentionally and in others by…
In 2013 when Jim Van Dine was guiding Hoka towards being one of the most influential and important brands in the running industry, he made a statement, “the last 30 years there has been zero reduction in the incidents of runner’s injuries.” The comment was a powerful statement from the leader of a running brand….
Today, adidas Running unveils the adidas Adistar – designed to help runners go beyond what they thought was possible and take on their longest runs yet. Inspired by the idea of perpetual motion and te Source: GOING THE DISTANCE: THE ADIDAS ADISTAR RUNNING SHOE SHOWCASES THE ART AND SCIENCE OF THE LONG, SLOW RUN I…
TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd – VP of Brand Communications, adidas Originals: Source: INTO THE METAVERSE: HOW WE GOT HERE AND WHERE WE ARE HEADED Unfortunately, the prices for NFTs aren’t the only thing that’s huge: They…
