Today, we are officially announcing our long-term partnership with Fear of God, led by owner and founder Jerry Lorenzo. Source: ADIDAS AND FEAR OF GOD REIMAGINE THE FUTURE OF ADIDAS BASKETBALL Two Long Years, a Foot Locker Announcement and Now adidas Basketball Delivers: Chapter 01: Remember The Why Yesterday adidas Basketball delivered a visual…
No splash page, no adidas News post, a quiet video drop hearkening back to the Your Future campaigns. The Anton Ellis reggae track backing the video speaks directly to the heart of what the game of basketball means to many. The video is striking because it shows the pressure tank of being a high-profile athlete….
Inspired by our essential need to connect with nature, adidas TERREX and Japanese outdoor label and wander have collaborated on a collection made to encourage more outdoor adventures Source: and wander and adidas terrex celebrate their connection to nature with their latest collab When adidas placed all of their chips on Yeezy, I said it…
Updates: Herbert Hainer was CEO until 2015. My years were wrong on 2014, but the statement is still correct. Kasper Rorsted became CEO in 2016. I shared this graph yesterday showing adidas’ growth over the last twelve years. I needed a baseline for the data, so I chose to look at two-year increments from…
Just ahead of the fall season, adidas Originals and Pharrell Williams return to launch an array of new colors of their gender-neutral Humanrace Premium Basics Collection. Source: adidas Originals and Pharrell Williams Drop New Fall Colorways of their Premium Basics Collection It’s been almost two years since Jerry Lorenzo tatted the Three Stripes down…
In 2015, adidas Originals launched the trailblazing NMD silhouette – taking cues from the brand’s inimitable archive in order to create a shoe that disrupted the sneaker world at the time. Source: adidas Originals Introduces the NMD V3 Silhouette In 2017 I wrote a prediction article on adidas’ growth. The Trefoil had finally figured out…
Athletes have undoubtedly become less important in the promotion of footwear and apparel for brands. In my analysis, this has been because of the ease of dropping clothing onto entertainers active on social media and letting those musicians and social media stars use their platforms to sell the product. The problem is entertainers are a…
Through the Confirmed app, people can register and participate to be a part of this experience. Spending a night in Puerto Rico and briefly encapsulating the ultimate summer, travelers will then ride on a custom wrapped baby blue airplane from Puerto Rico to New York. The plane will have all things baby blue and give each invitee the…
Source: American Track League | Party Faster I recently wrote a post analyzing an Oregon Live article on the hypothetical of Nike pulling funding from track and field. The topic is understandable, but I wrote that Nike removing funding would be unlikely. Nike’s foundational creators (who were Men of Oregon) are beginning to pass…
Track and field is bankrolled by large athletic footwear and apparel companies. What happens when the track and field devotees who founded the big companies age out? Source: Sneaker companies loom large at Oregon22: ‘Lifeblood of the sport,’ but for how long? I actually paid for Peacock to watch Oregon22. I didn’t need or want…
Having first collaborated on the iconoclastic SST Ammonite shoe as part of the brand’s Catalyst for Change program in 2020, adidas Originals and MRBAILEY have come together once again Source: adidas Originals and MRBAILEY Announce their Collaborative Partnership In recent weeks Kanye has called out adidas for “stealing” his design ideas. The claim isn’t without…
adidas and VICE TV are coming together to celebrate our differences, break down barriers, and create a platform to elevate Black athletes’ voices. In honor of Juneteenth and our new documentary series, Running While Black, VICE Media group and adidas are coming together for an all-day event in New York City with the Black running community, and you’re…
Signing moves brand into next phase of equitable and wide-sweeping NIL program with individual student-athlete partnerships Rose Zhang enters the U.S. Women’s Open this week as the best female amateur Source: World No. 1 Women’s Amateur Golfer Rose Zhang becomes First Student-Athlete to Sign NIL Endorsement Agreement with adidas Stanford is undoubtedly a Nike endorsed…
Returning on May 25th, the Y-3 QASA HIGH is available globally at adidas.com/y-3, on CONFIRMED, in store, and through select retailers. Source: adidas and Yohji Yamamoto Re-Introduce the Iconic Y-3 QASA HIGH The rise and recovery of adidas began around the same time as the Y-3 was introduced. There is often a misconception about design cues and design…
Source: The Athlete’s Foot partners with adidas and brings back ‘The Athlete of the Mic’ contest with the winner to perform at ‘Hot 107.9 Birthday Bash’ in Atlanta The Athlete’s Foot (TAF) became a bookmark in sneaker culture as the chain diminished in numbers across the country and stores like Jimmy Jazz, DTLR, Villa and…
In a recent Insider Ties, I stated New Balance’s The Track and ASICS’ Meta Time Trials are finally creating the movement to counter Nike’s amazing growth. In a video for that discussion, I stated adidas would also be utilizing a strategy Nike initiated with Breaking2, the livestream of brand athletes competing to break records. On…
Building on the design language of the NMD S1, and the original NMD before it, adidas Originals and Humanrace™ unveil the NMD S1 RYAT, a hiking-inspired boot stemming from Pharrell Williams’ renewed l Source: The NMD S1 RYAT: an outdoor-inspired boot, by adidas Originals and Pharrell Williams’ Humanrace™, geared for new terrains This isn’t an…
Introducing The Blueprint, a weekly newsletter curated exclusively for the media detailing the best and latest from adidas Originals & adidas Basketball. Each week we’ll be featuring brand highlights, collaborators, athletes and product stories, signaling a new era of originality and infinite possibilities from the brand. If you’re on the mailing list for adidas drops,…
Today, adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network for student-athletes. Tied to this year’s 50th anniversary of Title IX, the new program will be laser focused on achieving an enduring goal from the brand: creating a more equitable future in sport. Source: Imagining A More…
It should be stated that supply chain issues are hindering the work which could be taking place at this time. There are several moments where sneaker companies are able to generate considerable interest around the basketball segment: The holiday season – This is traditionally the moment when Nike drops a Jordan 11. They released the…
Today, adidas announces the appointment of Alasdhair Willis to Chief Creative Officer. The Chief Creative Officer is the lead within the adidas design community Source: Alasdhair Willis to Shape Future of adidas as Chief Creative Officer In December 2020 adidas set the sneaker culture and fashion world on fire with the announcement that they were…
adidas has the official license for Star Wars. They’ve rolled out a series of NMDs featuring Yoda on the tongue and Princess Leia. The shoes didn’t knock it out of the park and becoming major products coveted by sneaker people, but they looked good. With the hype around the Disney+ Star Wars universe, Nike decided…
