Eight months after adidas announced its partnership with Finnish textile material company Spinnova, the brand has unveiled its first product made in part with Spinnova fibres. Composed of a minimum of 25% wood-based fibres and 75% organic cotton, the adidas TERREX HS1 is a mid-layer for hikers that sees adidas exploring a more sustainable textile solution. Source: ADIDAS UNVEILS…
adidas Women in Sport: https://news.adidas.com/american-football/adidas-creates-new-possibilities-for-women-in-sport-with-its-biggest-ever-commitment-to-innovation–/s/866bd72a-e669-4d6c-b01f-6e566d8f572b Under Armour Black History Month Collection 2022: https://www.underarmour.com/en-us/t/black-history-month/ I did this video to explain how Black history and the treatment of women historical concepts aren’t in black and white. The mistreatment and issues with race are recent and continue to take place, in some instances, intentionally and in others by…
In 2013 when Jim Van Dine was guiding Hoka towards being one of the most influential and important brands in the running industry, he made a statement, “the last 30 years there has been zero reduction in the incidents of runner’s injuries.” The comment was a powerful statement from the leader of a running brand….
Today, adidas Running unveils the adidas Adistar – designed to help runners go beyond what they thought was possible and take on their longest runs yet. Inspired by the idea of perpetual motion and te Source: GOING THE DISTANCE: THE ADIDAS ADISTAR RUNNING SHOE SHOWCASES THE ART AND SCIENCE OF THE LONG, SLOW RUN I…
TODAY, WE ARE MARKING OUR INTENT FOR WEB3 WITH INTO THE METAVERSE: AN EXCLUSIVE NFT DROP OF DIGITAL AND PHYSICAL PRODUCTS. Erika Wykes-Sneyd – VP of Brand Communications, adidas Originals: Source: INTO THE METAVERSE: HOW WE GOT HERE AND WHERE WE ARE HEADED Unfortunately, the prices for NFTs aren’t the only thing that’s huge: They…
Just eight months after the breakthrough concept was introduced, we are announcing the commercial launch of FUTURECRAFT.FOOTPRINT. Taking our brands’ collaborative concept shoe from moonshot project t Source: SCALING UP COLLABORATION TO LEAVE A LASTING FOOTPRINT ON THE SPORTSWEAR INDUSTRY WITH ALLBIRDS When adidas partnered with Allbirds to develop a more carbon neutral running shoe,…
A few years ago, I developed the concept NICHE-OUT MARKETING & E.N.D.E.A.R.S© I reached out to marketing teams to earn consults with brands. My goal was to change the method of storytelling and to highlight both designers and athletes instead of relying heavily on sneaker blogs that focused primarily on the end result, product. E.N.D.E.A.R.S….
picture from Native Shoes who created a program called Remix to help recycle footwear I tend to stay away from the mainstream discussions happening on sneaker sites and in sneaker media. If you’ll scroll down the homepage of this site and browse through the site, you’ll see a diverse array of stories on the sneaker…
Undoubtedly, if Nike released a ton of Nike Dunk or Air Jordan 1 High OG and they were readily accessible to the public (they’d be snatched up by resellers), those two shoes would have dominated the list. All hyped releases are dropped via raffles which means you would have to literally visit stores every day…
There are many who claim GOAT, but there is only one ACE. The City of Chicago officially celebrates the extraordinary life achievements of basketball icon Candace Parker with a proclamation marking to Source: THE CITY OF CHICAGO PROCLAIMS SEPTEMBER 16 “CANDACE PARKER DAY” AHEAD OF HER NEWEST COLLECTION There isn’t any secret that I’ve longed…
August was slower because I took a week and a half off to take my son to Miami to start his freshman year. This brief disruption allowed for a group to encroach on the wholesale account I set up in July. Although the time away from the business allowed me to assess how everything operated…
STORE OBSERVATIONS: 1. Hibbett Sports and City Gear both are merchandising with duplicate models on the wall. Every retailer is doing this. The Jordan wall might as well be taken down. Even with duplicates, there are about six pair total in that section. Stores are relying heavily on apparel. Jordan Brand is in limited supply…
The Average Resale Price is going up. My average on the gross amount sold on StockX was $129.68. This number blows away previous resale averages which hovered between 98 and 107 dollars. Why did the price increase so much? As mentioned above, Space Jam 2, LeBron 8 Retro releases like the South Beach and an…
I had 469 transactions in July 2021. That’s a jump back towards normal and doesn’t account for the number of wholesale transactions. I sold approximately 800 pair of shoes in wholesale. These shoes go on to be sold in retail outlets and on third party digital outlets. The wholesale is extremely limited in style, and…
Instead of rewriting the wheel, I’m going to begin this month with how I started last month. I will add this at the start, the hype and interest in resale, the money flowing into startups and people touting that they have the next big thing, all of it is false. Resale is flat and I…
Brand of sneakers sold Resale is basically Nike and a few pair here and there. In this region, Yeezy isn’t available at all, so if I don’t visit any retail outlets and find deals, selling another brand in resale is near impossible. This speaks to the health of the sneaker industry, but it also speaks…
Average Sold Price In previous RRA’s I haven’t broken down my profit. I’d like to do that here, but it will be confusing. I’ll try to make it as clear as possible. First I’ll give you the Average resale price of the shoes sold on StockX which was $112.62 before fees. After StockX fees, the…
Note: The RRA is based on my own sales numbers. This microset of data is meant to inform and I use it to make predictions about the sneaker industry. My ratio analysis consists of data pulled from utilizing third party marketplaces and wholesale relationships. The in-store analysis is my own research and does not reflect…
As athletes continue to return to competition, we are celebrating sport this summer with our biggest multi-sport assortment of performance footwear to date. With the celebration of all sports, all tea Source: CELEBRATING THE SUMMER OF SPORTING COMPETITION WITH PERFORMANCE FOOTWEAR DESIGNED TO INCLUDE ALL SPORTS, TEAMS, AND ATHLETES The Olympics offer a moment for every brand…
I was browsing using the Firestick a few nights ago and an ad showed up in the app for adidas Summer Running. I clicked through and there was a previous Live Stream associated with the product. In the app, Reebok and New Balance were highlighted as well. The same woman was used in the presentation…
Today, adidas unveils its latest product innovation designed to keep more menstruators in sport: the new TechFit Period Proof tights, featuring an absorbent layer to help protect against leaks when wo Source: PRODUCT INNOVATION AND RESOURCES TO HELP THOSE WHO MENSTRUATE STAY IN PLAY My daughter won the middle school high jump championship for the…
adidas and Allbirds combined on a conference call to explain their collaborative effort. Following the call, there was kind of a Q&A, but not really. In the discussion we heard a series of talking points about the collab, but questions in the chat went unanswered for the most part. One of the most frustrating things…
