The SEASONS collection is rooted in trail running and versatile for outdoor activities. It was created to protect against the elements by using functional, performance materials like GORE-TEX in its multi-terrain trail footwear, and Sympatex—a three-layer waterproof, windproof, and breathable fabric made from 100% recycled material—in the Stormcell Jacket. The SEASONS collection is ready to tackle off-road terrain and various weather conditions.
Source: PUMA Launches SEASONS, an Elevated Outdoor Collection
Puma isn’t resting on the growth the company experienced since Rihanna first dropped Creepers and the Cat reentered NBA sponsorships by rolling out kicks from the past celebrating Ralph Sampson and Walt Frazier, and sneakers from the next generation of ballers including a signature model for Rookie of the Year LaMelo Ball. Puma isn’t sitting on its hands after continuing to rack of sponsorships of elite football clubs in Europe and locking down the Motorsports accounts for BMW, Mercedes, Porsche and Ferrari. Puma has placed considerable emphasis on adspend and development. The goal has been to provide the best gear for the best athletes from couch to the pros.
The addition of SEASONS is a battle plan to counter Gorpcore, Nike ACG and adidas Terrex. As The North Face rolls out the Vectiv series in footwear and Columbia added the Facet, with Merrell creating an entirely new division called MTL (Merrell Training Lab), Puma recognizes that the outdoor trend from quarantine isn’t a trend anymore. Outdoor has become a part of the routine for every demographic. Outdoor retailer REI’s revenue has been so strong Dick’s Sporting Goods has begun opening “Public Lands” stores to participate in a segment that has influenced fashion for years but is now becoming a part of the daily activities of a demo willing to pay premium prices for performance gear. Use the source link to check Puma’s formal entry into outdoor apparel.
