People who create social movements and push culture forward know that it doesn’t come easily. In 2016 Saucony Originals started the Originators Only project, which features a diverse group of 10 creators (also known as Originators) from the digital sneaker community. Each of these unique individuals uses sneakers Source: Originators Only On the first go…
Unlike many platforms that only report I take the time to dig into a deeper analysis of e-commerce and retail. My thoughts on the storytelling of Foot Locker and how this has helped the company to create a stronger in-store experience have always been steady and present. Insider Ties: Why Foot Locker Is Still Killing…
The Gen-K Icon Knit pushes the court style category past its conventions with a contemporary spin on a future classic. Source: K-Swiss Icon Knit A few months ago I wrote this article: Can K-Swiss’ Fall ’17 Line Help Them Gain Ground? The question was legitimate as K-Swiss has become the bargain brand at outlets like…
Source: ASICS Tiger United States If I were to sit down and do an analysis of companies and then make a prediction on which companies are performing well based on their understanding of marketing and content, ASICS would rival adidas and I wouldn’t hesitate to think that their sales match the level of emphasis they’ve…
Left to Right: Jeffrey Wong, General Manager of ASICS China, Hilda Chan, Managing Director of ASICS Greater China and Seiji Hori, Marketing General Manager, Global Lifestyle Division of ASICS Corporation attended the ribbon cutting ceremony SOURCE Sneakerheads, it’s a loaded term. In the US where sneaker culture originated on the back of Hip-Hop, it’s a term…
DICK’S Sporting Goods Launches Compression Brand Second Skin to Serve the Training Needs of High Intensity Athletes Building off the success of brands such as CALIA by Carrie Underwood, Field & Steam and Walter Hagen, DICK’S continues to expand its private brand offering PR Newswire PITTSBURGH, April 20, 2017 PITTSBURGH, April 20, 2017 /PRNewswire/ — DICK’S…
Source: adidas Originals by wings+horns Spring/Summer 2017 | Sneakersnstuff Blog As I’ve come closer and closer to my dismissal of the “power” of influencers, I realize that a well crafted video and photography session can convey the message to potential buyers prior to the release of a project. This wings + horns collab with adidas…
adidas by Stella McCartney combines design with purpose for launch of Parley Ultraboost X Source: adidas NEWS STREAM : ADIDAS BY STELLA MCCARTNEY COMBINES DESIGN WITH PURPOSE FOR LAUNCH OF PARLEY ULTRABOOST X adidas recently stated that they wanted to reach 5.3 Billion in sales in the US market. They hit 3.6 Billion last year in…
The marketing of footwear has shifted and a brand no longer requires major influencers such as sports stars. Obviously it helps when you can land a Steph Curry or Serena Williams, but that isn’t a requirement anymore. If you can land a person who does incredible things and you have the ability to build a…
On Wednesday, Adidas ADDYY stock is up almost 9% to $91.90 per share in afternoon trading. The German sportswear giant soared after posting strong. Source: Adidas (ADDYY) Stock Jumps 9% on Strong Earnings and Upbeat Guidance – Nasdaq.com Influencers and analysts are all saying they saw this adidas growth coming. They are all laying the success…
Finish Line has had a rough year. Like a lot of Retail/Brick and Mortar stores in mall locations that are dropping like flies, there are a number of culprits at play. Foot Locker, however, is thriving in this area. History has a lot to do with Foot Locker’s success. The fact that they have over…
#run4adventure “Combining physical fitness and street smarts, ‘The Big Chase’ event was an interactive urban adventure run that put participants in the role of old-school L.A. detectives. The story took the budding detectives through the streets in hot pursuit of a mysterious stranger, overcoming obstacles and unraveling clues on a high-octane chase through downtown L.A….
Let me say this, Lululemon and Victoria’s Secret are making sportswear pay attention. Women have been overlooked in the sports marketing arena. In the last few years it’s become important to pay attention to that market as women are actually moving the trend of fitness from solitary training to group related activities. Crossfit, Yoga, Running are…
Adidas’s new CEO isn’t wasting his time putting an imprint on the Canton shoe retailer. Source: Five things to know about Reebok’s future – The Boston Globe The Boston Globe has put together a list of the most glaring issues with Reebok and how Adidas is dealing with its underperforming child. Recently I wrote articles…
Source: adidas NEWS STREAM : James Harden and adidas Wake the Game up with Harden Vol. 1 Yesterday sneaker business guru Matt Powell ignited a back and forth on Twitter about how sneaker websites and sneaker heads are not the influencers they think they are. This was his quote: It’s curious to me that the…
Shop Stephen Curry Shoes today. We just dropped the hottest basketball shoes from our Golden State hero. Check out Curry 3s and enjoy FREE SHIPPING available in US. Source: Steph Curry 3 | Curry 3 Shoes Under Armour | US My man Tayib at Housakicks and I have this crazy obsession with the Steph Curry…
Co-founder and CEO Erik Fagerlind has some harsh words for Adidas. Source: Sneakersnstuff CEO Slams Adidas Following Yeezy Boost 350 v2 Release | Footwear News Click the link to read the report on why Sneakersnstuff is slamming adidas. Read below to see why sneaker stores and people need to stop slamming adidas over Yeezy releases….
