Footwear News Touts On Running as 2021 Brand of the Year, but Dusty Wall Displays and Lack of Brand Awareness Hint at Potential Problems

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With top-selling sneakers, a successful IPO and ground-breaking sustainable innovations, the athletic brand is riding high. Source: How On Won on All Fronts to Become the 2021 Brand of the Year On Running’s success has primarily been a benefit of controlled distribution to a market that loves the product. An IPO generates a completely different…

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It’s Not an Air Max but the Nike Retro GTS 97 is Another One in the Chamber | What’s Quietly Hot?

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What’s Quietly Hot – is a new series based on my resale data utilizing StockX. These are shoes that have taken off and are selling very well, but still under the radar. Source: Nike Retro GTS Women’s Shoes. Nike.com StockX continues to overcome the four year slump with strategic adjustments that allow the site to…

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Two Snapshots of Nike’s Supply Chain Issues

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Nike reported an 11% revenue decline in its North American segment due to supply chain bottlenecks caused by global container shortages and U.S. port congestion. Source: Nike Misses Revenue Mark As Covid-19 Bottlenecks Continue To Plague Retail Brands One in-store visit and one picture does not provide proof of Rose’s discussion on Nike’s supply chain…

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If this Champs Wall is an Indication of Foot Locker’s Upcoming Q1 2021 Earnings …

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The Investor Relations website contains information about Foot Locker, Inc.’s business for stockholders, potential investors, and financial analysts. Source: Foot Locker, Inc. Q1 2021 Earnings Webcast | Foot Locker, Inc. In a recent drive I encountered shuttered City Gear stores, and FootLocker brand stores fighting to fill the holes in their walls. This isn’t relegated…

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10 Realities of Resale Being Shaped by NIKE’s Incredible FY2021 Q1

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BEAVERTON, Ore., Sept. 22, 2020 — NIKE, Inc. (NYSE:NKE) today reported fiscal 2021 financial results for its first quarter ended August 31, 2020. Source: NIKE, Inc. Reports Fiscal 2021 First Quarter Results Typically, a company built on growth losing a percentage would cause worry. I’ve been stating since 2015 that Nike’s move towards DTC would…

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Susquehanna’s Sam Poser Delivers Death Knell for Several Retail Chains as Nike’s CDA Sprints Forward

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Discover Susquehanna, a global quantitative trading firm built on a rigorous, analytical foundation in financial markets. https://sig.com One of the many issues in the sneaker industry is where information comes from. When a company captures point of sales data, that information derives from previous quarters and attempts to tell the story of retail in real…

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From Consumer Direct Offense to Consumer Direct Acceleration | Could Nike Become a More Sustainable Business?

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The leadership changes, combined with a strategic alignment of NIKE’s operating model against the CDA, will create even greater focus and agility that will be enabled by a nimbler, flatter organization in service of consumers. Source: Nike Senior Leadership Changes Consumer Direct Acceleration I’m writing this post for two reasons: Matt Kish of the Portland…

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