The Wholesale Hole Left by Nike is Inspiring Creativity | Designer Brands Invests in Black-Owned Footwear Factory Led by Pensole Founder

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In this new partnership, Designer Brands will invest in the first Black-owned footwear factory in the United States – JEMS by Pensole – to produce shoes designed by PLC graduate students, to be sold exclusively at DSW. Source: Designer Brands Announces $2 Million Investment into First Black-Owned U.S. Footwear Factory, Partnering with Dr. D’Wayne Edwards, President of…

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Justin Mensinger Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET!

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Justin is doing an Instagram Live conversation with Charitybuzz (@charitybuzz) on Monday, Jan. 24th, at 3pm ET! We’ll talk about the collection, the BOKS organization benefiting from the auction, and what it all means to Justin. Charitybuzz: Boks Kids I recently finished “The Hype” on HBO Max. The streetwear competition sponsored by StockX, set up…

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Predictions, Why You Should Question Yeezy over Jumpman, and The Top Sold Sneakers in 2021 via arch Data

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In this video, I discuss why sneaker media needs to be careful accepting the Point of Sales data stating that Yeezy/adidas jumped over the Jumpman, again. Remember in 2017 this was stated, but I found that the data didn’t include Nike’s Direct Sales: Why You Should Question NPD’s Data About adidas Overtaking Jordan Brand I…

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Will eBay and Other 3rd Party Platforms Follow Amazon with a Seller Business Insurance Requirement?

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StockX and GOAT are platforms built to avoid issues requiring insurance by sellers. This is a benefit of selling on those sites. The seller and buyer remain anonymous throughout the transaction, placing the burden upon StockX and GOAT to maintain a friction free exchange. While this appears to be a benefit, the amount of money…

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Amazon’s Push of Small Biz to New Platforms Signals a Happy Moment for those Who Hate Sneaker Resale, but it Ain’t All Roses

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Sneaker resale, like all resale, is one of the most misunderstood topics in business analysis. The Grey Market, or the place where retail arbitrage, bots and backdoors, operate to sell products for profit, is just that, grey. Consumers who hate resale and are unwilling to listen to any reasonable explanation for why it exists. Those…

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An End of the Year Sneaker Celebration: Gov. Whitmer Signs Bill into Law Re-Establishing Michigan’s First HBCU | PENSOLE Levels Up

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While we’ve been writing our sneaker lists and checking them twice, the Governor of Detroit knew who was nice and worthy of a year end bill being signed into law. Unlike Schoolhouse Rock, where a bill has to become a law, there isn’t any head hanging of the bill sitting on the government steps here. …

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The Digital Sneaker Raffle is a Necessity In a Sneaker Culture Devoid of Discovery

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Picture via Release Calendar at Foot Locker. The unintentional changes from raffling aren’t immediately noticeable and probably are overlooked by those who aren’t participating in the digital aspect of sneaker shopping. To better consider these changes, a breakdown has to happen. There are a variety of customers who visit sneaker stores. There are also a…

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DropX x University of Oregon Air Jordan 8 PE: NIL, IPO, DropX and the Evolution of Retail

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The limited-edition Air Jordan VIII (UofO PE) designed by Tinker Hatfield Only 100 pairs available via DropX auction. 12/13 at 12pm ET. Since StockX introduced their IPO concept for brands to release limited edition items, I’ve stated that it was an excellent business strategy that was a perfectly dangerous tactic which would expedite DTC for…

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adidas Ultraboost 22 Follows the Script in Redirecting the Energy of Their Flagship Trainer

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A few years ago, I developed the concept NICHE-OUT MARKETING & E.N.D.E.A.R.S© I reached out to marketing teams to earn consults with brands. My goal was to change the method of storytelling and to highlight both designers and athletes instead of relying heavily on sneaker blogs that focused primarily on the end result, product. E.N.D.E.A.R.S….

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eBay Counters Poshmark and Suede One by Acquiring Sneaker Con Authentication Business

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The deal furthers eBay’s vertical expansion strategy in sneakers and offers customers added confidence in the purchase of high-value items eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, and Sneaker Con Digital have entered into a definitive agreement under which eBay has acquired Sneaker Con’s…

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Beckett Simonon Expands Options While Maintaining Quality | Graham Trainer in White/Gray/White

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Casual and sporty.  Handcrafted with the same meticulous attention to detail as our shoes, the Graham Trainers are the most casual and sporty trainers in our collection. Constructed with water-repellent suede, full-grain leather and recycled PET canvas… Source: Graham Trainers I last wrote about Beckett Simonon last year. I hadn’t revisited the brand until I…

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Saucony Backs Up the Food Fight with the Shadow 6000 Sweet Street and Answers a Question

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Indulge your sweet tooth with the Sweet Street Shadow 6000, a Saucony Original influenced by whimsical candy shop treats. With candy-colored leather accents, stripes details & laces inspired by black licorice, this over the top sneaker confection is worth splurging on. Source: Shadow 6000 Sweet Street I made a comment on LinkedIn about the fact…

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PENSOLE Reopens HBCU in Detroit for Design | Pensole Lewis College of Business & Design

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PENSOLE Design Academy is reopening a HBCU that closed in 2013. The city of Detroit and the Gilbert Family Foundation is helping to contribute to the financial aspect of the college reopening. Read about this momentous occasion here: https://pensole.com/pensolelewis/ Pensole Lewis College of Business & Design is the pipeline HBCU for career education and professional…

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You MFs Kill Me… SNKRS and Artificial Anger

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picture from Native Shoes who created a program called Remix to help recycle footwear I tend to stay away from the mainstream discussions happening on sneaker sites and in sneaker media. If you’ll scroll down the homepage of this site and browse through the site, you’ll see a diverse array of stories on the sneaker…

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