I’ve always been very upfront about the the process of creation and it has been very important to me to know how my manufacturer functions and works. I’ve also been very big on working to have my production done in facilities that are approved and verified. The best way for me to do this is…
Online shop now open Source: Coloquy I’m starting this series to discover and highlight new footwear brands. I’m having a difficult time with pricing and convincing myself that a new footwear brand is needed. Most of the time I think, “Nike and Adidas are kicking everyone’s asses, so what’s the point?” I also think, “People…
Okay utilizing antiquated Shakespearean dialogue for my little shoe company is kind of reaching. I am not that important and “To be or not to be?” is a question that tends to take itself too seriously, right? Maybe not. I founded ARCH in 2009. At the time I went in front of a group of…
Typically I write these posts in a very long and detailed manner. This time just the facts. 1. In January I had 200 pair of shoes remaining in inventory. I started questioning the company. 2. I gave myself an ultimatum on Feb 1st. Half of the inventory had to be sold before I would consider…
Okay it’s been a couple of years and I’m right back to square one again, starting over. When I made the basketball shoe sample it drained the funds. I began selling more Nikes, Adidas and various brands to recoup. I was making great headway and was generating between 4-6K per month with ebay and street…
July is like the longest month of the year and in Memphis, it’s the hottest. Almost every day has been 100 plus. This makes it real hard to stay motivated, but I am consistently challenging and changing the business profile as I continue to work on strategies to help other sneaker lovers out there, move…
