Pictured above is the new display for items a seller has in inventory.
You need to watch this video first before diving into this post. The platform is currently in beta and has been made available to a limited number of sellers. I’ve been playing with the platform and taking notes. Many of the updates already exist on the platform available to all users, but one of the best features doesn’t have the kinks worked out. Check out the video:
Now that you’ve watched, are you underwhelmed? Probably. Most sellers are going to find their own aspects that are important. For me the most important aspect of the new StockX Pro is the ability to quickly list product. I recently had a conversation with the director of another platform and during the talk I kept correcting the director and explaining that listing isn’t quite the same as it is on GOAT, eBay or Kixify. StockX’s power as a platform comes from the Amazon styled one click to sell/purchase. Because the consumer is placing a bid that is readily available, a seller can accept and move through inventory quickly. While listing isn’t an irritation on StockX since all products are added on StockX’s side of the site, there are times when the posting of sneakers takes a long time. This new interface will allow the Pro users to create product listings. This is a new aspect for StockX and it isn’t working just yet. When it does become active, this could be a game changer. Below is the newest feature I think is the most important aspect:
In the picture above, you can see how listing a product works. I haven’t attempted to use StockX Pro on mobile yet. I’ll test and write about that later. What you see in this window is a listing process that trims so much time from listing products. Prior to Pro to put a shoe on the site you had to:
- Find the product
- Click the red sell button.
- Select your size
- Choose your price or if you are selling immediately
- Click Finish
This process had to be repeated for every size you had in inventory. In the picture above you can see the listings across the top left of the window. You simply have to select the sizes you have and click finish. The speed of this feature is powerful. At the start of this post I wrote that the feature wasn’t working. I checked this feature out at noon today. I’m writing this post at 10:45pm. The issue has been corrected and it is working beautifully.
What do I see as a potential reason for this update? I’ve long stated that the platform is headed towards an IPO. StockX Pro, once the kinks have been corrected, will most certainly allow for a recurring revenue generator for those who are invited to use this side of the site. There isn’t anyway possible that the Pro option is going to be made available to everyone and I don’t think it should be. I made this suggestion to another prominent resale platform of finding a way to get recurring revenue. While the feature I like the most does very little for categories like Electronics or Art, on the sneaker side of things the enhancements being implemented are very good and will allow StockX to continue distancing itself from other prominent resale platforms.
