Source: Kanye West Goes on Political Rant During Concert, Says ‘I Would Have Voted on Trump’ – ABC News In today’s climate no one really listens and no one really reads. Okay, that’s a generalization because those of you on this site actually read. The majority of people live in a soundbite and click bait…
Bella Hadid recently landed a major contract with Nike. Which led Olympic ice dancer Meryl Davis to call out Puma and Nike for hiring celebrities over athletes. Meanwhile Puma CEO Bjørn Gulden says, “Our marketing, with personalities like Rihanna, Kylie Jenner, Cara Delevingne … has increased our brand Source: Are Customers More Likely to Buy Celebrity-…
In an effort to appeal to the widest possible base, many shoes by sportswear companies are keeping all generations in mind. Source: Why Nike, Under Armour, and Adidas are selling ‘dad shoes’ – Business Insider I don’t count Stan Smiths as dad shoes, but I get where they’re going with this one. It’s like NPD’s…
Source: adidas NEWS STREAM : adidas Originals – Introducing the NMD_R2 Innovation seems to be at the forefront of every move that adidas is making. When they dropped the NMD it quickly shifted the market from Roshe and Jordan Brand as the go to for casual wear in the sneaker community and laid the foundation…
Crafting the latest trends in global footwear used to be the pride of U.S. shoe industry workers, but most of those jobs left long ago for Asia. Now, the American sneaker factory could be coming back — with robots doing most of the work. Source: Is sneaker production making a return run to the US?…
More than $300 million in cash and merchandise will flow from sportswear giants Nike, Adidas and Under Armour to university athletic departments this year. Here’s where the money will go. Source: See how much your university gets from Nike, Adidas or Under Armour (Database with 2016 updates) – Portland Business Journal I’m finding the information…
Since it’s election day and I have to prepare to stand in a long line, I’m doing an election themed sneaker post to give you options on which sneaker stock you could buy. Like our real election I’m limiting you to three options. Like our election, they all have serious flaws. I’m pulling info from…
In May of this year Footlocker reported on the decline in basketball sales. This trend has continued into the 3rd Quarter with basketball actually killing margins across the board. I have seen first hand the reduction in sales as my online shop was based primarily on Nike Basketball and over the past two years, I’ve…
Adidas’s new CEO isn’t wasting his time putting an imprint on the Canton shoe retailer. Source: Five things to know about Reebok’s future – The Boston Globe The Boston Globe has put together a list of the most glaring issues with Reebok and how Adidas is dealing with its underperforming child. Recently I wrote articles…
Ghirmay Ghebreslassie, from Eritrea, beat Kenya’s Lucas Rotich by just 62 seconds; Mary Keitany becomes first to win three in a row since Grete Waltz Source: NYC Marathon: Ghirmay Ghebreslassie, Mary Keitany win top 2016 races I haven’t done any research on sales post NYC Marathon, but I have to assume that both companies will…
The brand also unveiled soccer jerseys using the recovered marine plastic waste. Source: Adidas Reveals Ultra Boost Uncaged Using Parley Ocean Plastic While I’ve said that tech doesn’t sell shoes before, I didn’t mean that in the sense that tech is not important. What I was stating is that people have a preference and that…
Source: New Adidas CEO acts to reshape Reebok, support growth | Reuters On October 25th Kevin Plank announced that the projections for profit would be lower in the next few years as Under Armour begins to ramp up marketing efforts to keep pace with the resurgent Adidas and the beast that is Nike. Immediately this…
What started as a post on Brooks Running after seeing a response on Facebook to a customer turned into an analysis of customer service. I took a few minutes to find questions from customers and took snapshots of the responses, or lack of responses from footwear companies. Why would I even stop and do this?…
Explore your world with Avenue A by adidas, an exclusive, curated athletic apparel subscription program where style and performance collide. Source: Avenue A | adidas Earlier this year I dropped an article about adidas’ new foray into women’s athletic casual sales. The subscription based service Avenue A was established to allow women the opportunity…
Increased inventory was one reason Nike gave for declining margins in recent quarters. Here’s how Nike is combating it, and why concerns about it could lead to a buying opportunity. Source: Nike Inc.’s Inventory Challenge Isn’t as Bad as It Looks — The Motley Fool While sneakerheads are not really concerned about the stock prices…
Source: Adidas Retakes No. 2 Sports Brand Position From Under Armour Under Armour isn’t even in the top 5 anymore! From the sneakerhead perspective, Under Armour’s drop was something they saw coming… at least that’s what your sneakerhead friends will tell you. However, it takes a bit more of an understanding of the business to make this…
Source: adidas NEWS STREAM : Kristaps Porzingis Joins adidas Basketball I hate to be rude, but D Rose is tainted and James Harden doesn’t play defense… and defense wins what? Championships. In other words the hopes of adidas basketball is going to revolve around two guys who aren’t exactly flagship dudes. I want to be…
Footwear developers are using motion capture technology to create more individualized running shoes Source: Are high-tech sports shoes worth the expense? – CBS News I wrote this article a while back and it seems that CBS News is finally catching up with me: http://www.arch-usa.com/insider-ties-the-misleading-hype-of-sneaker-technology/ I went into greater detail, but here is another article that is…
Source: adidas NEWS STREAM : James Harden and adidas Wake the Game up with Harden Vol. 1 Yesterday sneaker business guru Matt Powell ignited a back and forth on Twitter about how sneaker websites and sneaker heads are not the influencers they think they are. This was his quote: It’s curious to me that the…
It isn’t easy for small retailers to stay competitive in today’s challenging market. These stores stand out for their growth agendas. Pic from FN Source: How These Independent Retailers Are Distinguishing Themselves | Footwear News When I say big brands I’m not talking the traditional powers of Nike and Adidas. I’m looking directly at the…
Here’s the rundown for 2016 Q3, using data based on the sale of deadstock sneakers on eBay. Quick heads up: adidas has killed it. Watch out Nike. Source: The Most Expensive Sneakers of 2016 Q3 | Highsnobiety As always Stock X has linked up with Highsnobiety to produce one of the most comprehensive breakdowns of…
Kith designer Ronnie Fieg has an Adidas Ultra Boost Consortium collaboration in the works — and this is the best look yet. Source: An Early Look at Ronnie Fieg’s Adidas Ultra Boost Collaboration | Footwear News In my attempt to prove why Ronnie Fieg could IPO, I needed to share pics of this upcoming release…
