Pogba doesn’t really register on the North American radar as an influencer, but for adidas he captures an element of creativity that models everything the brand is looking to represent. The explosive Manchester United midfielder is launching the second PP collection with the Three Stripes. The apparel will be limited of course, but in…
Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative Source: adidas NEWS STREAM : Ribbon Cutting Ceremony of the First 10 Soccer Fields as part of NYC Soccer Initiative I could have easily made this a post about adidas only. I didn’t need to create a comparison to Puma,…
Source: Adidas exec Mark King discusses major expansion, brand growth, scandal (photo Jeff Manning | The Oregonian/OregonLive) The Oregonian has an abbreviated transcript of their discussion with Mark King. At this moment adidas has 9% of the market. King states that the brand should have 15%. He makes the statement that BOOST has propelled…
Source: adidas NEWS STREAM : adidas connects with Chicago Artists and Creators The alignment of art and commerce is often sketchy at best. Consider the idea that one of the greatest artists of our time doesn’t sell his art. He finds areas, creates guerilla style and disappears without a trace leaving people wondering what is…
Source: KANYE WEST and adidas announce the YEEZY CALABASAS track pant I’m not one to fanboy out over a Yeezy release, but I have to share information when I know people will want to know. While it’s not shoes, this does give fans of YZY a hint that Season 6 is impending. adidas appears to…
Source: adidas UltraBOOST X All Terrain LTD Shoes – Black | adidas US Since I’ve moved away from “Should You Buy to Flip?” I’ve had to be a lot more creative in building analysis of footwear releases. Resell is all but dead except for limited release footwear. An analysis of GR shoes allows for a…
Matt Powell is the sage of the sneaker industry. The amount of data the NPD Group accumulates is the primary source of information for news reporters around the world when it comes to footwear sales in the U.S. Over the years Powell has utilized his platform to disseminate information on the rankings and growth of…
Originally posted on Housakicks Even Burger King gets it, quite an interesting way to start a sentence right. Some of you are probably thinking: What in the world is he talking about referring to Burger King? So let me elaborate on it. Yesterday, while checking my Facebook feed I came across former And1 legend Grayson Boucher aka the Professor‘s video, and…
Source: adidas Originals EQT Refill Pack adidas has been on a roll. The brand has taken over the premier wall space in retail outlets and in sneaker circles the resale on an adidas BOOST product outpaces Jordan Brand. Collector’s continue to get excited by GR drops like the black Japan NMD and the brand believes…
Source: adidas NEWS STREAM : adidas and Pharrell Williams Announce ‘Don’t Be Quiet Please’ Campaign This article is not meant to show and promote the gear. It is a continuation of my analysis of why adidas is moving to the forefront of the sneaker market. In the last two years every marketing move adidas has…
Originally posted on Housakicks Adidas has definitely mastered the art of connecting with the current breed of consumers with its myriad of very compelling campaigns. The latest one, the “Don’t Be Quiet Please” in conjunction with Pharrell Williams exemplifies what the brand is all about- what Adidas is basically conveying to the public is, We aren’t just trying…
Mayweather wore down McGregor, a mixed-martial arts star making his debut as a professional boxer, in the early rounds to set up a punishing end. (pic Steve Marcus Reuters) Source: Mayweather, a Defensive Mastermind, Beats McGregor With His Fists The New York Times gives a description of the sweet science utilized in Mayweather beating McGregor….
Source: adidas and Concepts Create a Sneakerhead Storm with new store in Boston I’m not going to mince words, I’ve been pushing hard to land a corporate job in the sneaker world. I’ve applied for a number of positions and I was building my platform on the fact that the big brands didn’t understand what…
Unlike many platforms that only report I take the time to dig into a deeper analysis of e-commerce and retail. My thoughts on the storytelling of Foot Locker and how this has helped the company to create a stronger in-store experience have always been steady and present. Insider Ties: Why Foot Locker Is Still Killing…
Morgan Stanley upgraded Foot Locker to overweight from underweight in expectation the shoe retailer has an edge over Amazon.com in the high-end market. pic Luke Sharrett | Bloomberg | Getty Images Source: Foot Locker can beat back Amazon, Morgan Stanley says; upgrades stock In the source article on CNBC analysts are upgrading FTL stock based…
High school athletes who tended to focus on one sport were 50 percent more likely to get hurt than those who hadn’t specialized. Injuries included ankle sprains, knee tendonitis, and stress fractures. Source: Young Athletes Who Specialize Too Soon Risk More Injuries : Shots – Health News : NPR I don’t want to completely let…
Source: adidas x Colossal Media Bring Urban Running to Life Through Art in Bushwick adidas continues to find the location other brands are missing by focusing on the connective tissues of daily life for a new generation. Retail is in a moment where the value associated with things is rapidly diminishing. There was a time…
SiteGenesis – Hibbett Sports Source: Hibbett US When I wrote the article below and connected it to older posts I thought that Hibbett Sports would be fading away. No One Paid Attention to Hibbett Sports, Inc. 14% Plunge While Foot Locker Was Flying Since I wrote this I’ve been visiting stores and I’ve noticed that…
Right now Nike is making the strongest push into Asia. Kyrie has just kicked off his tour of Asia and Cristiano Ronaldo is currently touring there for the first time. During Nike’s last quarterly conference call, their greatest growth was in the international market. NIKE, Inc. Reports Fiscal 2017 4th Q and Full Year Results…
Welcome to Amazon.com adidas Shop for adidas men’s and women’s athletic shoes and clothing. Eligible for free shipping. Source: adidas Men’s, Women’s & Kids Athletic Shoes & Clothing |Amazon.com Now that Brand Registry is open for almost every brand and it’s back to school time, you should definitely check out the adidas shop on Amazon….
Source: adidas NEWS STREAM : adidas Celebrates the Roots of Venice Beach, CA., with its New Store on Abbot Kinney Content via adidas VENICE, Calif., (July 13, 2017) – adidas today announced the opening of its new store on one of the most vibrant blocks in America – Abbot Kinney Blvd. in Venice, Calif. Opening on…
Robbie Rogers, an international professional soccer player who made history as the first openly gay professional soccer athlete to compete in Major League Soccer for the LA Galaxy is featured in the Create Positivity campaign for adidas. Source: adidas NEWS STREAM : adidas Celebrates Athletes Who Choose to Change the Conversation in Sport through Creativity…
