2:19 This week my focus for the end of the video is on Saucony’s excellent collaboration with their small retail accounts. As many companies go DTC Saucony remains consistent in their relationships with running specialty shops. This collab with heritage tee shirt company Homage is an example of that: http://blog.saucony.com/every-day-run… Other stories for this…
A REVlite midsole provides additional comfort without added bulk or weight. Source: 247 There isn’t any secret that last year I touted the New Balance 247 as a close competitor for shoe of the year. The shoe made my top ten shoes with the Tokyo Rat version of the new style and the price for…
Source: THE NEXT WAVE CONTINUES As everyone in the sneaker industry and everyone who loves kicks knows Puma relaunched their basketball division by signing two of the biggest prospects in the NBA draft and making Jay-Z the Creative Director: Read about that here: Puma, Jay-Z and the Top NBA Draft Picks for 2018 Walk Into…
The World Cup is obviously a big deal for sportswear companies, but like all large sporting events there are opportunities for small businesses to capitalize. The problem is most small, family owned business very rarely get to experience the windfall produced by major sporting events. adidas took the time to make sure that wasn’t…
Source: ADIDAS TO INSPIRE THE FUTURE OF SOCCER IN NORTH AMERICA A week ago adidas shifted from neutral and I explained why this was important in the article below: ‘Creativity is the Answer’ Gets Back to How adidas Built Their Momentum adidas has had trouble really becoming at home in the U.S. the last year…
Source: ADIDAS ASSEMBLES A TEAM OF THE WORLD’S MOST INFLUENTIAL CREATORS FROM ACROSS SPORT CULTURE TO PROVE CREATIVITY IS THE ANSWER In the process of responding to a comment on LinkedIn about how important the World Cup will be to the brands, I realized that adidas had launched their first “real” campaign of the year….
photo via Soccer365 In 2014 Nike grew soccer sales to 2.4 Billion which rivaled the brand sales in basketball and equaled adidas’ sales in soccer. 2014 just so happens to be the year the World Cup took off like a rocket in North America. I remember sitting in my office across the street from…
Source: You searched for sole series – The Window (brand Clearweather) One of the primary forms of marketing for brands and retail outlets that is often overlooked or given secondary status to social media campaigns is the utilization of the company’s own platform to promote and create narratives about the items they want people…
The sportswear maker has stopped buying video ads on the social network amid concerns that people aren’t regularly viewing its ads. Source: Sources say Adidas has paused its video ads on Facebook while it reviews their efficacy – Digiday Just this morning I shared an old article on Influencer marketing and how the process is…
adidas has a right to be excited about their double digit growth in the US. Their growth is also impressive in the international markets specifically Asia Pacific. While any growth is a positive, the reality is that if you take a team in basketball who goes 4-20 in one year and the following year they…
Source: adidas Originals KAMANDA SS18 I said a year ago that adidas would see a slowdown because far too many of the shoes releasing shared the same running silhouette. While everyone is still touting the growth of the brand, I use a resell analysis to see where a brand is moving and in resell adidas…
I’m black. I’m also a disabled Veteran. I’m also a former college basketball player. I’m a former college professor and high school teacher. I’m also a former head basketball coach. I also ran with a pretty bad set for a period of my life in LA. I did some pretty stupid things in my life…
Source: ADIDAS & DAMIAN LILLARD TURN UP THE HEAT WITH 400 DEGREEZ I know some people won’t label Juvi’s first album as a classic, but put “Back That Thang Up” on at a party and maaaaaaaaaannnnnnn… I don’t care who is there, white, black, brown, everybody, and I mean everybody is going to get on…
It has its own spin, yoga, and dance studios, plus a boxing ring. Source: Peek Inside Reebok’s New Global Headquarters in the Seaport The new headquarters in Seaport takes on the challenge of revitalizing Reebok into a brand that can be what Reebok was in the 80s when the brand pushed Nike to the edge…
Source: Step Back to Lift Off: adidas & James Harden Introduce Two New Harden Vol. 2 Colorways There is one Rockets uniform that reminds me of one player. The uniform that had to Rocket Ship is so connected to Franchise that it’s hard for me to seperate Steve Francis and The Rockets from that moment…
Source: ADIDAS AND EXTRA BUTTER ANNOUNCE ALPHABOUNCE BEYOND COLORWAY EXCLUSIVE When I think Extra Butter I think, “Sneakerhead, kicks, dope, fresh, limited release, and hype.” Not in a bad way. Extra Butter is simply synonymous for me to shops like Concepts or KITH. It’s an important shop in the sneaker community because like Detroit’s Burn…
Source: PACIFIC PRO FOOTBALL AND ADIDAS ANNOUNCE INNOVATIVE PARTNERSHIP A few weeks ago adidas’ North American head announced the brand would be making a push to generate a deeper interest in basketball by the Three Stripes. I questioned the logic as adidas had the greatest basketball product in the world and allowed Nike to take…
Adidas wants to supercharge its basketball business, and it starts at the All-Star Game in Los Angeles. Source: Adidas has a plan to make basketball shoes cool again — and it starts in Los Angeles Business Insider is reporting that adidas has plans to make basketball cool again. adidas held the contract for the world’s…
Source: adidas REVEALS MORE DETAIL ON ITS PINNACLE BASKETBALL EXPERIENCE AT 747 WAREHOUSE ST. IN LOS ANGELES adidas is being very careful not to use the words All Star Weekend in their promo for their upcoming hoops extravaganza. The latest update finally makes me pay attention. Up until this point the brand was focused on…
Special athlete and collaborator apparel and footwear makeups will be available on nike.com and at select retailers beginning February 15. Source: Nike’s 2018 NBA All-Star Line Up The All Star Releases from Nike are here with a full description for each pair. The info from Nike is detailed. adidas didn’t give a full description via…
Originally posted on Housakicks Nike has been indirectly daring Adidas to match their February line up for Jordan Retros ( you see I didn’t even include other Nike shoes). I don’t think Adidas is recognizing how Nike is subtly undermining them. The months of February and March ought to be on any sneaker brands radar as…
Source: adidas Originals Releases Original Is Never Finished | 2018 Film I hate that I come in at the end of a project, or at the launch of it, to give my criticism or praise. Last year adidas was my shining star in marketing and the growth adidas experienced was as much about the…
