The deal begins this week. Her first official competition in Nike gear will be the WTA Event in Stuttgart, beginning April 22. Source: Tennis Superstar Naomi Osaka Signs with Nike Less than a year removed from the biggest win of her life where she broke down crying and drew an entirely new group of fans…
It’s been super busy on the online shop so I haven’t been able to write on the site as much. Today’s I.T. gives me a chance to link to all of the stories I wanted to write about, but I didn’t. I start with a thank you to Professor Stewart Stevens’ Textile class TXA365 at…
PORTLAND, Ore., March 11 th – Today, after much hype and expectation, adidas Running announces the highly anticipated collaborative project with legendary HBO® television series Game of Thrones . Sinc Source: Winter is here; adidas Running announces Game of Thrones® collaboration with six limited-edition Ultraboost Yes I watch GoT. Yes I love kicks. Do I…
Source: U.S. If I were to be asked why I thought adidas’ stock prices are falling, I would have said that the heavy promotional environment around the brand has slowed the sell through of full price footwear. My viewpoint is narrow and generally focuses on retail and sneakers as it relates to the success of…
Women in sport lack visibility – research shows thatonly 4% of sports media coverage in the U.S. is dedicated to women’s sport[1]– adidas is tackling this problem head on by pursuing equality and representation in the media. It’s timely that the Three Stripes is introducing a program in support of women. Actually they are reintroducing a program. There…
I love retail. I enjoy walking into stores and discovering new products. I enjoy it even more when I walk into a store and I discover something attached the community. I want retail to survive especially sneaker retail, but I live in a city that doesn’t have a sneaker boutique. This means that I’m subjected…
“Platform A” at Station F, is the world’s largest start-up campus located in Paris. While the ring of the shot fired by Foot Locker resounds around the sneaker industry with the recent investment into start-up GOAT Group, adidas follows Nike and Foot Locker into the waters of the start-up ocean via an incubator styled set…
It’s time for a revival of window displays, argues CallisonRTKL’s Ignaz Gorischek. Visual merchandising is important SOURCE: https://www.callisonrtkl.com/you-are-here/reviving-lost-art-visual-merchandising/ One of the better managers in a retail setting, Greg Garber, is often writing statements about the problems with sneaker retail. His point of view derives from over twenty years in the business and it would be wise…
Adidas said Wednesday it will buy shoemaker Reebok for $3.8 billion, giving the company about 20 percent of the U.S. market and the potential to better challenge leader Nike Inc. on its home turf. Source: Sportswear maker Adidas to buy Reebok When adidas finalized the acquisition of Reebok in 2006 for around 4 Billion dollars,…
images via KITH, size?, Packer and brand websites Last year I created the standards below for my Top 40 Sneakers of 2017: 2017 Top Sneakers of the Year Qualifications based on M.A.P.P.S. Materials – Premium materials are important to me… very important. Aesthetics – the way the shoe looks, colorway, cut… some of the shoes that could…
Source: adidas kicks off Initiative to break down barriers faced by Women and Girls in Sport Anytime there is an initiative begun by a brand, my first instinct is to discuss the marketing aspects and how it will appeal to fans of the brand as well as those who may not be interested in the…
In my ebook “How Nike’s CDO Shifted the Sneaker Retail Landscape and How Long Form Content Can Move E-Commerce Forward” I discuss that brands are attempting to reach their brand loyal fans directly. They are also attempting to bring new fans to their sites. This means that brands are no longer supporting retail outlets with in-store…
adidas has Consortium and the number of collabs flowing through that division very rarely reach the regular sneaker buying public. They are always limited and usually go straight to the kids with the fastest bots or the best connects. If you’ve been following this site for at least a year, you know that I said…
Sources: https://www.adweek.com/digital/alibaba-rings-up-30-8-billion-on-singles-day-2018/ https://sg.news.yahoo.com/alibaba-singles-day-sales-hit-160330235.html A few weeks ago I made the statement that New Balance could be considered the third option when the sneaker industry talks about “The Big 3”. Once upon a time “The Big 3” meant adidas, Nike and Reebok. In the last ten years when people have mentioned “The Big 3” Under Armour had…
Updated 11/17/2018 Follow Up with Insider Ties Episode 128: adidas and Finish Line are Failing Each Other In this episode I take a quick dive to follow up on a post I wrote a few weeks ago about the “In Pursuit Of” adidas x Finish Line exclusive campaign. Nike and Foot Locker work in…
The biggest information from this week in the sneaker biz was Hibbett Sports move to acquire City Gear. I transcribed the conference call and wrote my own notes about this. https://arch-usa.com/hibbett-sports-t… In the discussion section on the Hibbett x City Gear acquisiton section I said that I wouldn’t buy $HIBB because they launched an e-commerce…
picture via NBA Stats This morning I fully expected to find a black and white video on YouTube from adidas correcting a wrong that I’ve been writing about for a few years. I know the guy has trouble off the court. When Tiger Woods was Drunk Santa Daddy, Nike stood by him. D Rose is…
Source: adidas Originals + KANYE WEST Announce The YEEZY BOOST 700 Mauve adidas announced the arrival of the Mauve 700 this week. Kanye’s latest drop is hitting at the end of this month on October 27th. This information arrives less than two weeks removed from the surreal White House meeting between President Trump, Jim Brown…
Source: adidas Football Unveils Limited-Edition SCLSU Capsule Collection To Celebrate 20th Anniversary of ‘The Waterboy®’ I really, really want to like this collection from adidas. The company got everything right on this, but for some reason it feels like something is missing. I’m a huge fan of Adam Sandler and I haven’t really seen a…
Explore and buy the Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’. Stay a step ahead of the latest sneaker launches and drops. Source: Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’ Release Date The sell through of any product released is always a matter of right…
It’s never advisable to try and take on a giant at the height of its powers. The goal is to chip away at the giant via small attacks. Nike pulled off one of the biggest ad campaigns in history with the launch of Just Do It on the back of Colin Kaepernick’s protest. This…
photo via Kith.com The rise and fall of the G-Unit and S. Carter footwear from Reebok is an interesting approach to the current discussion on sponsorship and influencer marketing. In the early 2000’s before the Jordan Retro trend even began, Reebok still had some sway in the public eye. They had AI, MJ was a…
