Explore and buy the Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’. Stay a step ahead of the latest sneaker launches and drops.
Source: Women’s Air Jordan 3 AWOK ‘ University Red & Sail & Black’ Release Date
The sell through of any product released is always a matter of right price, right product, right market. The inherent reliance on perceived scarcity really doesn’t create as much of value as many people would like to think. A few years ago when Jordan Brand was sitting on shelves in considerable numbers, I’m not saying this has changed, the belief was that Nike was making far too many shoes. In most cases this is true, but it doesn’t really explain the Air Jordan 11 holiday releases that sell through millions of pairs. In 2015 when the Jordan Brand slow down began these were the shoes that created the inventory glut:
Air Jordan 5 Retro Poison Green aka Pro Stars – a non-inline colorway that wasn’t very well received.
Air Jordan 1 Retro Low OG in Shadow, Bred and a few other colors – The Air Jordan 1 Low can be found in Nike Clearance Stores for 49.99. The shoe has never been well accepted.
Air Jordan 6 Retro Low White Infrared23 Black – This shoe should have never made it out of the concept room.
Air Jordan 6 Retro Low White Ghost Green aka Seahawks – Again, never should have left the concept room.
Air Jordan 6 Retro Low GG White and Fuschia – Ditto
Air Jordan 7 Retro GG White Fuschia – Nope
Air Jordan 8 Sweater – Jordan Brand made a shoe based on MJ’s Sweater… his sweater and I just capitalized sweater, smh.
Air Jordan 14 Low GG Phantom – A low top grey Jordan 14 doesn’t even make sense for a Raiders fan.
Air Jordan 1 High The Return aka the 1.5 – I think this shoe was the reason D Wade finally left and went to Li Ning. Actually he was already with Li Ning, but this would have made him leave.
You get the picture. Jordan Brand and Nike tend to create far too many shoes that have manufactured stories that simply don’t resonate with the people they are looking to reach. I get that people think folks in the hood will wear any loud ass pair of shoes, but it’s obvious that we don’t. As offensive as those last few sentences are, I wrote them because this is exactly how Jordan Brand is now treating women. Nike and every brand are making a push to capture “the new women’s sneakerhead”. In doing so they are making similar mistakes to the same choices which saw inventory sitting on shelves for the last few years.
What I failed to write about above in that list of 2015 drops are the drops that were marked up to premium prices like the Air Jordan 6 Maroon which rang up at 220 and the Air Jordan 7 Champagne and Confetti Pack. While the 7 Pack was a limited drop, they didn’t sell through quickly and eventually a number of the shoes showed up at Nike Clearance. They now fetch big bucks, but the Maroon 6 can still be found at some retail outlets if you look hard enough. I actually picked a few pair up this year and did videos on YouTube with them.
The same way Nike and Jordan Brand increased prices in 2015, JB is rolling out far too many options at premium prices in women’s footwear as well. When the AWOK 3s released I had already written my thoughts about the shoes. What I stated was that the Retro 3 is not a very strong model unless it’s the Black Cement or the White Cement. Other colors tend to sit. As a point of reference every 3 dropped this year is sitting in every retail shop. Air Jordan 3 Hall of Fame, Pure White, Tinker, International, are all sitting. In GS sizes they are being marked down to 69.99 and 79.99. When the Air Jordan 3 True Blue dropped with Nike Air on the heel, at 220 the shoe sat and is still in stores in some places.
Jordan Brand however stuck with their guns and began running articles and campaigns leading up to Fashion Week for the Anna Wintour Collection. At 220 and in non OG colors, as expected the shoes are still available in an abundance of sizes.
In the post above I wrote about my own inventory at one point, “195 out of 5000 is 3.9% women’s products.” This sentence was explaining that over the years on my e-commerce store I had carried over 5000 different models. During that time I very rarely carried women’s shoes. When all of the brands began making a push to attract women buyers it made sense because it appeared that women were just as anxious as men to cop kicks. They are just as excited, but women do not shop in the same way as men. They are more aware of their buying power and sneakers for women are logical decisions not emotional decisions. Unless it’s a model that is in major demand women don’t tend to overpay for their footwear. Especially when that footwear has a history of being created specifically for women and failing.
Air Jordan 3 GG Purple Dust
Air Jordan 3 GG Dark Grey
Air Jordan 3 GG Black Metallic Gold
Air Jordan 3 GG Heiress
All can be found on the shelves of Footlocker at 79.99 or below. The Air Jordan 3 Retro SE Particle Beige, made specifically for women is on sale at City Gear for 99.99.
All of the instances prior to the creation of the Air Jordan 3 AWOK, feels like Jordan Brand in 2015 throwing a ton of hot garbage at the market because of course the hood will buy it. Replace hood with women. The AWOK is still available showing that simply adding an influencer, even one as important and relevant as Anna Wintour and Vogue, to a pair of kicks is not a solution.
If you want to pick up a pair, the link is at the top.
Now, it’s time for me to get on this damn Donald Glover x adidas spot:
Actually click through and read the comments on YouTube. Really adidas?