Whether they’re on the street or playing virtually at home, players want bragging rights, and so three of the world’s leading brands in sports, gaming and technology Source: The Worlds Of Sports, Gaming And Technology Collide With All-New adidas GMR I made the difficult decision to tie my predictions for brands to new concepts being…
Source: J.Cole | PUMA.com The abundance of options that exist in footwear means that the company that carries the most shelf space is typically the company that wins. There isn’t any secret that one company dominates the hearts and minds of consumers when it comes to sportswear. As a matter of fact, it’s what makes…
Since its inception, adidas’ iconic Superstar shoe has stood for those who aren’t afraid to stand for something. Source: Change Is a Team Sport From 2015 to 2017 adidas had a grasp on everything that made fans flock to the brand. The companies marketing was incomparable, but they also had the cushioning tech BOOST to…
Source: adidas reimagines sport with the launch of its all-new women’s collection Everyone in retail at the premium end has seen the dramatic slowdown in the sale of adidas footwear and gear. When adidas saw its biggest growth from 2014-17 it happened with a combination of exciting product and incredible marketing campaigns. I monitor the…
A limited-edition Air Jordan I High OG, the partnership’s first revealed product, debuted during Dior’s Fall 2020 presentation. Source: Jordan Brand x Dior Jordan 1 Official Partnership Jordan Brand collabs are often celebrated because they fuse together two different worlds to create a product that has value across categories. It would seem that any alignment…
The Air Jordan 1 High OG ‘Black/Red’. dropped on Black Friday and missed its target completely. I headed out early on Black Friday. My goal was to see how difficult it would be to navigate sneaker retail outlets. The results were not surprising as I told a number of store managers prior to Black Friday…
All-Star, rapper, father, brother and son. Designed to embody all facets of Damian Lillard’s creativity and persona, adidas Basketball today officially unveils Dame 6. The latest edition of Dame’s sig Source: adidas Spotlights Damian Lillard’s Creative Identity on & off the Court with Dame 6 Dame beefed with Shaq over the summer, but adidas was…
Here is your official recap of the adidas Campus 80s StockX IPO. Source: The adidas Campus 80s StockX IPO Recap – StockX News A few weeks ago, prior to the adidas x StockX launch of the 80s capsule I wrote that the collab between adidas and StockX was not going to work. I gave compelling…
Source: Reebok x Chromat: Chromat Spotlights Reebok’s New “Energy Return” Sole at New York Fashion Week There aren’t any pictures here of the Instapump Fury Boost. Right now Reebok has a landing page to be notified of the extremely limited model when it arrives. The Instapump Fury Boost™ “Prototype” will be available exclusively at atmosCon…
Today, adidas Basketball introduces Harden Vol. 4, inspired by James Harden’s creative freedom on and off the court. The lightest Harden signature shoe to-date features LIGHTSTRIKE midsole cushioning Source: Free to Create: adidas Embraces James Harden’s individuality with Harden Vol. 4 Since the N3XT L3V3L arrived a year ago I’ve been waiting for the new…
Founded in Tokyo in 2006, White Mountaineering is the brand of Japanese designer Yosuke Aizawa. Taking the great outdoors as inspiration, Aizawa and his team use functional, high-performance textiles Source: adidas Originals x White Mountaineering FW19 Collection adidas has seen the empty space created by Outdoor companies and they have been building the Terrex line…
Published on May 27, 2017 by Housakicks Tayib of http://www.housakicks.com (YouTube: https://www.youtube.com/channel/UCZPK…) took the Source: Will The adidas NMD Lose Resale Like The Nike Roshe Run? | Housakicks Livestream In 2017 I did a video chat with Housakicks.com founder Tayib. At the time we both had experienced a considerable drop off in the sale…
As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 Source: adidas Unites the Women Breaking Barriers in Sport with “Change in Play” Special A few months ago I wrote an article that…
This new aspect of Insider Ties will focus on opportunities to work in the sneaker industry. adidas just updated their available jobs list: https://careers.adidas-group.com/jobs Manager Traffic, Data & Activations – Portland, US Legal Counsel, Global Brands and Trademarks – Portland, US Manager, Digital Planning (LACE) – Portland, US Director Assortment Planning, Sporting Goods, Field…
Source: adidas X Marvel Launch Donovan Mitchell’s First Signature Shoe Source: Giannis and the Making of the Air Zoom Freak 1 Clyde vs Kareem, Jordan vs Ewing, Shaq vs Penny, D Rose vs LeBron, Giannis vs Donovan… these match-ups look like a new version of the NBA Jams video game where the two-on-two competition consists…
This week I didn’t write on the site as much because I did a basketball camp with my daughter. That doesn’t mean I don’t have an Insider Ties topic. The biggest basketball story (outside of the ongoing tariffs war) is, of course, the NBA Finals. The Raptors defeated a wounded Warriors squad and Kawhi completed…
It’s been a much busier week in sneaker sales than I thought so I didn’t write a lot of articles on ARCH. That doesn’t mean that nothing was happening in the world of sneakers. Here are some of the things I wanted to write about, but didn’t in 3 minutes… well 3:40, but hey…
Overtime has teamed up with Converse to provide fans with a one-of-a-kind basketball experience called Overtime Takeover. Source: Overtime Takeover x Converse give us a glimpse into the future of ball Nigel D’Souza dropped a dope post on an upcoming promotional event featuring Converse collaborating with startup media company Overtime. In this post Nigel delivers…
This is why Naomi moved from adidas to Nike. When I wrote that ‘long term Osaka would mean more to Nike than Beyonce to adidas’ I had no idea the marketing would begin almost immediately for Nike. As the World Cheered for Beyonce x adidas, Nike Snatched Naomi Osaka away from the Three Stripes While…
adidas Originals and Donald Glover officially launch Donald Glover Presents, revealing the fruits of a creative relationship that began in September 2018. Source: Donald Glover and adidas Originals officially launch Donald Glover Presents Childish Gambino isn’t for me, but I did get heavy into the Awaken, My Love album and the song 3005 was everywhere….
adidas Basketball and Marvel announced today that they have joined forces to create a limited-edition ‘Heroes Among Us’ collection led by five new footwear designs. Source: adidas and Marvel Celebrate Basketball’s Mightiest Heroes with New Footwear Collection I was going to write a title that was less of a “check this out” and more of…
adidas unveils the Don’t Rest Primeknit LUX bra, a premium first of its kind sports bra, created with Primeknit, adidas’ revolutionary knitting technology. Engineered for the perfect fit, the bra offe Source: ADIDAS LAUNCHES KNITTED BRA TO DELIVER COMFORT AND SUPPORT FOR THE BODY IN MOTION When adidas gets it right, they get it right…
